You have an e-Commerce website or are working on developing one, and are contemplating “What could I do to improve your conversions?” Well, then this article is perfect for you! While you’re there You might be interested in this article too: How to Improve your Conversion Rates (Even even if you don’t have any).
Here’s a list of websites that offer inspiring checkouts. The sites included in this list have their checkouts perfect they will offer you an picture of how to create checkout pages that boost conversions by converting users into customers.
Apple has a beautiful website that is a true testament for its Apple brand. Its checkout pages are extremely well-designed and makes great use of white space to place all the attention on the call-to-action buttons.
One of the primary reason for abandoning your basket is the requirement that users register their information prior to making a purchase. To avoid this problem, Apple provides a guest checkout option for its customers. This means that shoppers aren’t required to fill in an inordinate amount of data in forms or sign up for an account in order to purchase products from Apple.
The downside of having a guest checkout is that the information of the customer isn’t saved for subsequent transactions as well as they won’t be capable of tracking their purchase. However, if this isn’t an issue for clients, then this could be an extremely useful feature.
Bellroy has solved the issue of abandoning shopping carts due to the lengthy checkout process differently when compared to Apple. Bellroy offers a simple checkout for its customers, which makes the checkout process easy for customers. Studies have shown that one-page checkouts for e-commerce offer higher conversion rates compared to a two-page checkout.
The Bellroy check-out page customers have to enter the necessary information such as delivery address and payment information. The designers have designed the page so that all necessary information can be entered on the same page. it eliminates the necessity of multiple websites to complete the checkout.
E-Commerce stores can create checkout pages in such that they do not confuse shoppers and also to help them save time.
There are online retailers who aren’t in favor of offering guests with a guest checkout or a one-page checkout. These stores that offer customers a multi-page checkout process must learn from Nixon who has created their checkout pages in a way that is elegant.
If customers are in their checkout, they would like to have a clear understanding of where they stand and what steps remain before they can finish the process of purchasing. Nixon’s checkout page has a progress bar at upper right of the screen that provide customers with the steps required to complete the purchase.
The site makes it simple for users to determine the total number of steps they have completed and those left to complete by showing the information in bold.
The site also has the shipping policies, return policies information on product warranties, and a privacy information to build confidence in the customers.
The most common expectation of web developers and store owners is to offer an array of options such as “continue shopping, “add to wishlist” or “buy later” on checkout pages. Amazon overall operates with a different premise.
The checkout page of Amazon offers only two choices to customers which is either to buy the items that are listed in their shopping cart , or to close the page. This is done to ensure that when shoppers are ready to purchase the item they don’t get distracted and they remain entirely on the one goal of completing the purchase.
Comparatively to other furniture retailer’s Websites, Made is beautifully crafted. It showcases all of its furniture in a manner that’s visually appealing. Similar to the pages for products and checkout pages, the checkout page of this website is also simple and easy to read. The site’s designers have included a countdown timer at the bottom of each page in an effort to generate a sense urgency for the customers. This motivates them to complete the purchase now or risk being late.
Alongside an hourly timer on the page, the site will also show how much shoppers save on their purchases to give them confidence in their decision-making process and also to convince shoppers to click that checkout link.
It is not uncommon for online shoppers to are purchasing presents for their loved relatives. When buying through an online retailer the item could be delivered in the original packaging from the manufacturer that could reveal the contents and ruin the present.
Toys”R”Us receives an award for the design of the unique feature that lets customers keep their gift packages as in a surprise.
Fab at checkout offers the option of logging in with Facebook to complete the purchase, making it easier for customers who would otherwise spending time registering on the website.
It also shows the shipping costs under each item on the basket. It provides free shipping for purchases that exceed an amount predetermined and dependent on the location where the items are going to be delivered. The free shipping option is the one that makes shoppers want to buy.
Every e-Commerce businesses cannot afford to offer free shipping since they can be a drain on their profits. However, if it fits within their budget, then this is the choice to consider to draw customers.
The checkout page on eBags is organized with helpful content that gives the most relevant information for shoppers on the webpage before they click the “Continue Checkout” button.
When you are on the page to pay eBags offers the option of live chat which allows customers to get answers to questions or questions in real time. They also offer the loyalty program which rewards customers points for every dollar of purchases. These points can be later redeemed by the customer.
The most important concern for many customers who shop online is whether the web site to which they’re giving their personal details and details about their credit cards to is secure or not. To ease these concerns, Zappos provides its potential customers with trust signals such as cards with logos for credit, a small lock icons, and security seals from third party companies. These seals will be prominently visible at the bottom of checkout pages, to signal confidence to customers. This is a fantastic shopping cart procedure that every e-Commerce retailer should adopt.
Furthermore, it lets customers update their quantity or remove items from their the cart while they’re at the check-out page.
A key aspect for any e-Commerce checkout page is that customers are able to see the amount they’re paying for. Dune London gets it right by displaying the summary of the product at the bottom of its checkout screen. It also ensures that customers are aware of the exact amount they will be charged when they complete check out. This ensures that customers will not be stung by additional charges that are not disclosed.
The checkout page at Duke London delivers a clean and easy shopping experience to the customers in a great way.
This e-Commerce store’s site is an excellent illustration that shows how an online store must keep the needs of customers at the forefront of their minds when creating the website.
It has different shipping options, including Standard as well as ‘Express’, ‘Standard’, and Working Day’ and charges the customer in accordance with the option.
In addition to delivery options, the store offers various payment options, such as payment via credit card or Paypal to ensure that customers do not abandon their shopping carts due to the fact that their payment methods aren’t available. This feature can help an e-Commerce store reduce shopping cart abandonment and boost conversion rates.
Checkout pages at Croc are a test in design. The ‘Move To Wishlist’ function lets the shopper save their purchases for later.
They help keep the customer in the funnel by suggesting related products just at the bottom on the checkout page’s first page. This is another great shopping cart method that is often not utilized.
A e-Commerce store can improve the conversion rate on their checkout pages by providing all pertinent details to potential customers, which allows them to make a more informed decision when purchasing. Follow the example of the above e-Commerce websites and improve your checkout page to get better conversion rates!
Author Bio:
Michael Georgiou is a energetic business professional and entrepreneur expert who is connected to Imagineovation and has demonstrated his effectiveness in the field of creative strategies and online branding, as well as communications, and project management projects across the private and public sectors.
