Ecommerce Website Builders

What Color to Pick for your Website

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When you’re constructing the brand for your new site from scratchor looking to revamp the colors of your current site this guide will help you select the best color scheme. We’ll guide through the top colors for websites and help you choose the one that matches the unique personality of your website and design.

Color is an important element of brand branding. Did you notice that virtually every fast food establishment has yellow and red on their branding? This is because they promote a sense of hunger and joy. Orange is associated with fun and conviviality blue is reliable green is a sign of the freshness of nature, and black is a sign of luxury or class.

What is it you would like your company to communicate? Find out the top colors for web pages, and the ones you ought to be building your brand’s identity around.

Why colors on websites are so important?

Like we mentioned, colors can cause certain emotions upon sight. There’s a lot to know about the psychology of color – go through the information graphic on this page for an interesting breakdown of the different companies and their colors utilize in addition to the emotions they trigger.

It’s easy to think that you don’t have any impact on colors however, you’ll be shocked to discover the impact that the color you choose can have on the bottom line of a business. Actually, 85% of people said that color selection has significant influence on the items they purchase.

If some companies tried experimenting with the color of their buttons they observed a dramatic increase or decrease in conversion rates. For instance, Beamax, a company that makes projection screens observed an enormous 53.1 percent growth in clicks for links which were red, compared to links that were blue.

It’s not just about clicks, A study that looked at the impact on the mind of color discovered that colors increased the brand’s recognition by around 80%. Think of Coca-Cola and you’ll think of their vivid red cans.

Don’t think that red is the king of colors but there’s no definitive rule for this. If your website is predominantly red, a call-to-action won’t make a huge impression therefore you’ll need to experiment with colors until you discover the one that is right for you.

What is the best design color for your site?

How do you choose one that you like? Since you’ve learned how crucial colors are to your site’s brand and user experience Take an understanding of the steps you need to take to choose which colors to choose.

First, you must have an knowledge of the product or service you’re selling. If you’re seeking to build the look of a premium, high-end image, then the color purple is the ideal choice, since many associate it with the highest quality, royalty and fascination.

If you’re trying to appeal to a wider market blue is a soothing soft color that works perfectly for more delicate subjects like finance or healthcare.

Select a primary color

The best method of deciding the primary color of your choice is to consider the overall feel of your service or product and look for hues that complement that style to find one that you enjoy. Here are a few examples:

  • Red Coca-Cola and Nintendo conveys happiness or excitement
  • The color orange: Nickelodeon or Fanta is a sign of a warm enjoyable time is coming
  • yellow: Nikon and McDonalds – It symbolizes optimism and happiness
  • “Green: Whole Foods or Animal Planet – Implies freshness and the beauty of nature
  • Blue Wal-Mart or American Express is a sign of trust and confidence
  • Purple Hallmark (or Cadbury – Indicates a distinguished brand with a long an established history of excellence
  • Brown Nespresso and UPS is a reliable product that is able to be used by anybody
  • “Black: Chanel or Adidas or Adidas Implies the highest quality or style
  • White Apple or Nike It is an elegant user-friendly, user-friendly items

In the event that you have already a color logo, it’s logical to choose an initial color that is consistent with the existing branding. Nintendo’s brand is very red and it shows through on their website.

This is likely to be the easiest procedure, since you’ll probably already know the color you’d like your site to have. Make sure you save the Hex code!

Choose the additional colors you want to use.

When you’ve got an initial color you’re thinking of then it’s time to pick the additional colors you’ll use. An excellent place to start is to think about color complements. Each color has a color that creates it to “pop,” and these are referred to as color complements.

For instance for example, a red circle against green background is noticeable somewhat higher than a blue circle with green background. However, a blue circle will appear much better and stand out more clearly when viewed against an orange backdrop.

Therefore, if you’re running the majority of green websites It’s a good idea to use red to call users to action, or employ the color red to highlight key aspects that you wish to attract the attention of your readers.

You should limit yourself to just one or two colors over top of your primary colour. Any more than that, and you’ll have to contend with excessive clutter. It’s impossible to stand out when you bombard visitors with a variety of stimuli.

One good example of the use of different colors is the hearing aid company Eargo. It’s a primary color of orange, and has using a duller blue color to draw attention to this vital area on its site. Based on what we know about color complements it is clear the way this blue and bright orange are contrasted against one another. Orange also makes key elements pop, such as for instance, the “add to shopping cart” button as well as the logo.

Select the background color

It’s a crucial option, since the background of your site could theoretically consume more space that any other hue. But, it’s an easy option to choose, as it comes down to two choices.

You can choose to go with the more subtle version of the primary color to strengthen your brand. This requires the use of a grey or white overlay over the background for the text to be visible.

You could also your entire site to in off-white as it’s the most popular option. It’s non-defensive, and doesn’t hinder anything – text, images, or hyperlinks – from falling off the webpage.

Visit our site to see the difference a blank, gray background could highlight.

Choose a font color

The last step on your journey of color is to decide on the color of your typeface. You could make the most straightforward option and select black, but look around on the internet and you’ll discover that pure black typefaces aren’t nearly as prevalent as you’d imagine.

A black typeface on a white background can result in eyestrain, since there’s a 100 percent contrast. Also, people are more likely to leave your site if it is hard to comprehend.

While typefaces that are explicitly colored should be reserved for link text and other crucial pieces of information, you can also use gray or gray-tinted shades to give your site an edgier, more welcoming design. There’s not a lot of space for experimentation, however it’s possible to color your text to add that final look.

A quick glance at the webpage on Penguin Books’ website shows the choice of an edgier grey tones for their texts. This is less threatening than a sharp black and white contrast and creates a relaxing feel.

Tips to choose colors for your website

Now, you’ll have an idea of the kind of color your site’s website will employ. Here are some other tips to keep in mind when thinking about the colors.

Utilize a regular saturation

One of the ways to boost your brand’s image is to choose different colors with the same intensity. Saturation is another method to describe a color’s brightness. Take a look at the Innocent’s drink company’s use of color:

There are six distinct shades, and they don’t feel strange or out of place. It’s because their amplification is lowered to the same degree that makes them feel even.

Utilize the same color but alter the intensity

If a brand is strongly associated to a particular color, they may not want to venture away from the color. However, everything that is one color could be a little boring and it’s enjoyable to choose your primary color and alter the saturation. Check out the options for social media in the lower left corner section of the Tech Crunch article.

Each of them is the same green color, but differ in brightness. They alter the look of the website and reinforce the idea that a light green is associated with Tech Crunch.

Additional suggestions

For additional tips read our info graphic below.

These resources can help you identify and select colors

If you’re looking to begin searching for colors, where do you begin? It’s difficult to determine the shade you want when you’re presented with the color wheel. Most of the time you select a shade that appears completely different when it’s put into. If you happen to have a favorite color it is possible to choose a color that is compatible with it.

This is why there are tools to assist you in deciding the color palette that will work for your site. A good example of this is Colors, a site which helps you choose a color scheme that is pre-designed and incorporate it to your website.

There’s another site called Color Safe Another site that allows you to create and browse colors using the type and allows you to search for the ideal green or red.

Once you’ve developed a palette and you’ve got it, you can upload your website’s address into, which will examine your site and provide you with technical information on how efficient your color scheme will be for those who are colorblind or have inadequate monitors.

How to Select a Color for your Website The Summary

These are the steps you’ll need to follow when choosing colors for your site:

  1. Choose a primary hue Choose a primary color that matches the spirit of your service or product.
  2. Choose the colors you’d like to add Select two or three colors that match your primary color, and ideally hues that make that primary shade “pop.”
  3. Select a background color: Choose a hue for the backdrop of your web page which is possibly more “aggressive” in comparison to your main color.
  4. Select a font color: Pick the color of your text that will appear on your website. be aware that a black solid font is uncommon and not suggested.


Don’t be afraid utilize different online resources to find the perfect color combination – there’s many options to dig into!

Do not be able to have more than three or two color schemes that appear regularly. Naturally, you can use images or info graphics that make use of a variety of colors however when you’re talking about colors for branding, background colors and website functions (like buttons) Try to be minimalist to ensure that nobody gets overwhelmed.

The use of eye-catching colors is in moderation, as they’ll diminish their effect. The focus should be concentrated on conversion points such as “Buy now” buttons. The complimentary colors, as that we discussed above are a great method to stand out from the color scheme of your website and draw attention to a key aspect.

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