Ecommerce Website Builders

Site Builders, Core Web Vitals Insights What’s the SEO impact for Website Builders?

Our research projects, which are conducted by independent researchers, and independent reviews are funded partially through affiliate commissions, and without expense to readers.

In the year 2000, Google announced that Core Web Vitals would be a ranking factor by June 2021. The implementation is scheduled to end in August this year. These ranking factors have since been put into effect, and for you to keep getting good rankings, you’ll need meet the new set of standards and we’re here assist you in achieving this goal.

One of the most appealing aspects about web builders is the ease with which they make it easy to create and manage a website because they manage the technical maintenance for you. However, the downside is that you’ll have less control over certain aspects such as programming and hosting, both of which may make optimizing your site for the Google’s Core Web Vitals update more difficult.

In this article we’ll explore the specifics of What Core Web Vitals mean, their impact on web developers and the best way to check your website. We’ll also give you tips for improving the quality of your Core Web Vitals scores, and increase your website’s ranking while you’re doing it.

We’ll explain everything in a straightforward outline, step-by step No jargon here!

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  1. What are the Core Web Vitals?

The Core Web Vitals are three elements that Google has determined are essential to provide a positive user experience on your web pages. They are Core Web Vitals are part of the “Page Experience” ranking indicator. Therefore, increasing Your Core Web Vitals is a major step towards increasing your ranking overall!

The Vitality of the Core Web Broken

The three Core Web Vitals. Although their names sound technical, they’re actually easy to comprehend when you consider the criteria they’re measuring:

  • Largest Contentful Painting (LCP):Measures how the time the time it will take for a webpage’s primary contents to be loaded. It could be an video, image or text. The main page must be loaded within 2.5 minutes or less.
  • First Input Delay (FID):This measures the time it takes for your website to be interactive. It should not take more than 100 milliseconds.
  • Cumulative Layout Shift (CLS):Is there any sudden movement in the web page content? For instance, a big image loaded over a paragraph could make the text appear further to the left of the page. It is recommended to aim for scores of not more than 0.1.

These metrics are extremely focused on the user They are very user-centric. Google has a high priority for the user experience when it comes to ranking factors right now, focusing on websites that offer dynamic, stable information as quickly as is possible.

We’ve all heard about how irritating it is to wait for a website to load and then new elements keep popping up and bouncing all over the place. This is precisely the kind of thing Google is trying to prevent!

Your site can be tested for the three Core Web Vitals (more on this later). Achieving higher scores will improve your overall ranking since they’re crucial to the latest page user experience ranking signal.


Ranking signals (or rank factor) is a feature of a site that search engines such as Google are able to use when determining how high it will rank the website. Google employs more than 200 ranking indicators in its algorithm. They include speed, security and mobile-friendliness.

Page Experience: What’s the Latest Ranking Signal?

The latest ranking signal from Google is called the page experience signal since it concentrates on the user experience across all websites.

This ranking signal is made up of three Core Web Vitals, which is the reason they’re essential to the success of your website.

It’s not only Core Web Vitals, however. In addition to Core Web Vitals, the new page experience signal can also be determined by three other metrics of page experience:
  • Mobile-friendliness (to give a great user experience on all mobile devices)
  • Security (using HTTPS)
  • No intrusive pop-ups for phones (so users can still access your content)

In addition to Core Web Vitals These five elements constitute the ranking signal for page experience which recognizes sites that provide a superior user experience for their customers.

Each aspect has its own score and when combined, they create an overall score for your experience. Unfortunately, Google won’t reveal the weighting of each factor and trying to get as high a score as you can for each of them won’t hurt!

  1. Effect on Web Builders as well as CMS

The higher you get on Google more traffic your site receives and dropping rankings can have a massive impact on conversions and traffic. It’s not surprising that site owners all over the world are working to make their websites more optimized to take advantage of Google’s most recent update.

When you’re using a web builder to manage your website and you’re using it, you’ll find it harder to fight the consequences on your site from Core Web Vitals. Core Web Vitals update than those who use an CMS (Content Management System) like WordPress. This is due to the fact that websites builders aren’t as customizable in comparison to open-source platform.

The best part is that this means that you’ll aren’t doing as much work. Your website builder will handle hosting updates, hosting and more which means you don’t have to worry about that aspect of things. The disadvantage is that you’re not in control when it comes to optimizing your website to be compatible with Core Web Vitals. Core Web Vitals update.

Before we discuss exactly what you can do to evaluate the performance of your website and begin optimizing it we’ll look at whether your the website builders are ready to be ready for Core Web Vitals roll out. What do they excel at? What could they improve upon?

Website Builders Strengths and Weaknesses
Mobile Responsiveness: Great!

The majority of website builders offer mobile-friendly templates by default This is fantastic news for mobile visitors. It means that your website’s web content will automatically resize to accommodate different sizes of screens to ensure that your website is optimized for any device.

Certain website builders allow you to modify your mobile website – to allow you to make specific changes without affecting your desktop website – while other builders do not.

Safety (HTTPS) Good!

The best website builders offer free SSL certificates in all of plan (even the free ones) for you to offer your website an HTTPS security. The SSL certificate encrypts the data that passes between your website visitors and your website including payment details or logins, so that you can protect their personal information.

HTTPS is required to get Google’s approval. Websites that do not have HTTPS are considered to be unsafe and will not be ranked in the same way as secure websites. This is the reason good web builders will automatically provide you with free SSL It’s possible that you have to turn it on within your settings, based on the builder you use.

If the website builder you are using doesn’t offer you a free SSL however, you can obtain one for free from the Let’s Encrypt community. You’ll need to verify if your site builder supports Let’s Secure.

Site Speed: OK It’s OK, but Could be Better

This is where web developers are most likely to be the most troubled from Google’s standards. Keep in mind that not all site builders are alike and, therefore, don’t be concerned you’re likely to find your website’s speed could be perfectly fine!

This is a typical problem for webmasters – since you don’t have control over your hosting or the code of your site the options are limited in increasing the speed of your site.

Keep this in mind when you optimize and test your website. Also, make sure to take additional measures to increase speed of loading, for example, optimizing your images, and limiting the number of plugins.

  1. Core Web Vitals and Website Builders Our Research Insights

Are you looking for helpful information and information regarding Core Web Vitals? Then we’ve done our personal research (and also included research from other sources) into the way Core Web Vitals is affecting websites. Core Web Vitals update is impacting websites, especially eCommerce and mobile sites.

Ecommerce Website Builders: We Tested 3,000+ Sites’ Performance

If you own your own online shop, you have to consider optimizing your site seriously. Many e-commerce websites are struggling to live up in line with Google’s specifications. We conducted in-house research to determine which e-commerce platforms are the most affected by Core Web Vitals updates. Core Web Vitals updates.

We examined more than 3000 URLs across both mobile and desktop. The URLs that we tested were from seven of the e-commerce platforms listed below:

Through analyzing how stores on different platforms performed against Google’s indicators, we can determine how each online store builder handles this Core Web Vital update. We examined a variety of factors which include:

  • Overall performance
  • LCP
  • FID
  • CLS
  • Server response time
  • Speed Index Time
  • Time to be interactive

Each platform was awarded a an average score and score in each one of these variables depending on how their websites did. To ensure we deliver the best results to you we conducted multiple tests. Each website had to be tested 6 times every day, twice per day over three days. We’ll go over the results of general efficiency, LCP, FID, CLS and server response time and what that signifies to the performance of your website!


#1: There’s a huge distinction in performance between desktop and mobile websites

Mobile websites performed significantly worse than desktops in our tests this is not a good thing considering that Google generally indexes mobile versions of websites.

The top performance score for desktop websites was 82.48 The highest score for mobile was 57.28! Both scores fall in the Google’s “Needs Improvement” score bracket however, the other platforms did poor on smartphones.

Top Tip!

Although this information suggests that the builders of ecommerce websites have some work to do with their mobile applications We’ve passed this information to you, but don’t fret! But there’s a flip aspect, too. It’s true that many online stores don’t have optimized mobile websites even if they are provided with the tools provided by their platform.

This means that you can stay ahead of the pack by creating a mobile-friendly shop. We suggest designing your store for mobile view whenever you can in order to adopt an approach that is more mobile-first. Platforms like Wix allow you to do this!

There are many others getting results similar to these. According to the study done by Screaming Frog, which analysed thousands of URLs over the past year only 12percent of mobile as well as 13% of desktop websites were able to pass each of the three Core Web Vital metrics. Desktop websites scored higher than mobile sites across the board and overall. LCP was the lowest performer in Core Web Vital, with just 43% of mobile websites that passed this metric.

The research of Screaming Frog also showed that if your website is already placed in the first spot on Google and you’re a 10% higher chance to get the Core Web Vital assessment than other websites that rank in the top nine positions in the results.

#2.  The user experience is the cost you pay for the performance

We observed that many of our less-rated platforms like Shift4Shop and Volusion scored higher performance than those which typically have stars including Shopify as well as Wix.

These are because platforms like Shift4Shop do not offer much in terms of user experience for you as well as your customers. This is understandable that the simpler the site, the more speedier loading it will be.

If a platform offers a lot of options it’s natural that the majority of website owners take advantage of these features. While this will improve customers, it will make it more difficult to reach the requirements of Google’s Core Web Vitals because of the additional weight these features can add to your websites.

A site like Squarespace with its gorgeous (but weighty) themes and features-rich pages is not able to achieve the same score as a less sophisticated platform such as Shift4Shop.

A Must know…

Despite its top-of-the-line performances, we do not recommend Shift4Shop over platforms like Shopify. Sure, it’s a good choice if you want to meet Google’s criteria for user experience however, it is lacking other aspects that can make it difficult to grow your store , regardless of the speed!

It’s important to choose a place to achieve the features you require to offer a pleasant shopping experience and speed. Don’t give up one feature for the other.

Here are some of the key findings from our review of the top seven eCommerce platforms and how their websites stood up in comparison to the Google Core Web Vitals…

3. LCP: Volusion is the most efficient (on Desktop)

Only four platforms scored the “Good” score in LCP on the desktop. The most impressive one was Volusion with a score of 2.05 seconds. On mobile, however, none of the mobile platforms that we tested passed LCP The fastest was 8.10 seconds! 8.10 seconds!

The most common reason for poor LCP scores is the size of images (hence the reason Squarespace had a difficult time in this area) and JavaScript like embedding reviews from third party sites.

Top Tip!

Try adding preload tips to HTML to boost the LCP score. This informs the browser of which elements are crucial and require loading earlier.

Mobile Sites Fail to impress

Although each of Shift4Shop and Volusion both received “Good” FID scores on their desktops However, the other platforms we tested came back as in need of improvements.

All platforms scored the “Poor” mark on smartphones.

Top Tip!

If your store is suffering with an unsatisfactory FID score you can try reducing the amount of applications that you’re using. Third-party software can impact the response time of your website. It’s best not to use too much JavaScript and to allow lazy loading on pages with lots of images.

“The primary reason for the poor FID is the slow JavaScript execution. We’ve tried a variety methods to improve the speed of our JavaScript execution speed.

First, we utilize Webpack as which is a JavaScript bundler that removes unneeded code. Additionally, we delay third-party scripts that aren’t needed to load the page. Then, we break code into smaller chunks and determine which components are required to be loaded on the page.

By using these three methods We have cut down our FID by 30%..”

Arthur Iinuma, President and Co-Founder of ISBX

CLS: Only Wix Received a “Good” Score (on Desktop)

Of the seven platforms we evaluated and tested, only Wix got the “Good” CLS score on desktop with an overall rating of 0.06. Shift4Shop was the least, with a score of 0.38 however it wasn’t the only one – all platforms scored over 0.3 which makes CLS among the toughest Core Web Vitals to score very well on.

Top Tip!

The presence of cookies disclaimers, pop-ups ads, large media loads and pushing other content to the bottom is a huge contributor to CLS.

To prevent this from happening, you should specify the dimensions of content that you know is loading faster than the page for example, images or blocks. Create any pop-ups or banners permanently on your site when they are moving around or contain a cryptic content, they can result in a low CLS score.

“The most frequently cited reasons for a poor CLS score are advertisements and offers like newsletter subscriptions which appear over existing content. However, many websites suffer from this issue – the primary content (text images) loads , then an ad pops up and it is then moved to the bottom. This is obviously irritating. To prevent this, you can create an advertisement placeholder with a defined size. So the ad will load later, but there won’t any layout shifts due to this placeholder.”

Luka Maras CMO of the Flipkod

Server Response Time

A slow response time for your server will have an adverse effect on the performance of your site The longer it needs to transmit information to the browser the longer it will take to display the content on the screen. This can cause serious issues when it comes to Core Web Vital metrics!

Google suggests aiming for a response time in under 600 milliseconds The quicker the more efficient.

According to our study, the response times of servers on desktops were quicker than mobile. In both instances, Shopify had the most rapid server response times. It scored 396.33 milliseconds on desktop and 526 milliseconds for mobile, both far below Google’s limit of 600 milliseconds.

The most problematic mobile and desktop versions was Wix as well as BigCommerce. however, most other platforms were in less than 600 milliseconds:

You cannot switch hosts when using a web-based builder, therefore, you should consider if you could make use of the CDN to improve the response time of your server in case it’s slow. Be ruthless when it comes to plugins could aid, as the fewer plugins you use, the less bloated your site will be.

It’s important to note that the data will alter quickly when the Core Web Vitals update continues to be released.

For instance in a research that was conducted on April 20, 2021 examination of more than 2 million URLs showed the following: only 4% or less of sites completed the three Core Web Vitals tests. This number is likely to have been lowered as webmasters optimize their websites.


  1. How to Test Your Website Today?

Although Core Web Vitals may sound like a technical language (and sometimes difficult! ) Testing your site is simple and easy. There are several ways to determine how your website is performing in comparison to the Google’s Core Web Vitals – here are the two most important ones to consider:

  1. Google Search Console Core Web Vitals Report

If you’re using Google Search Console, you can access Your Core Web Vitals Report in the left-hand sidebar, under enhancements under Core Web Vitals. There’s one graph that is for mobile traffic as well as a desktop version.

This report was based upon the three Core Web Vital metrics. It is possible to switch between the tabs for performance (listed in the following table) to examine the performance of your website:

  • Poor
  • Needs to be improved
  • Good

Open Report to get a full report on how your site is doing against every core Web Vital.

  1. PageSpeed Insights

Making use of PageSpeed Insights is an easy method to gain a better understanding of what your websites are performing well and where they could be performing better.

Just type in a URL on the search bar and then click “Analyze”.

You’ll get an overall speed rating 100:

The range 0 to 49 is not good (“Poor”)

50-89 is a good range. (“Needs Improvement”)

90-100 is the ideal! (“Good”)

“We always begin by the Google’s PageSpeed Insights tool to analyses the performance of a website’s currently. This tool for free will give you an overall score for performance, and a look into specifics like your TTI and FCP and can help you identify areas to enhance.”

HTML0 – Sam Orchard, Managing Director at the Edge of the Web

Scroll down your page to learn more about the various metrics that have been examined and the scores your site has performed for each of the Core Web Vital

In this case the page has been able to score well for LCP and FID however it was not able to pass CLS. Ideally, you must have scores of less than 0.1 for passing the CLS measurement.

If you go on scrolling you’ll find useful insight into the performance of your website. This is helpful since it helps identify specific trouble areas, so that you know what areas of your site must be addressed.

In this case, PageSpeed Insights is flagging the fact that the image’s content doesn’t specify height and width dimensions. Correcting this issue could help increase the CLS score since it will reduce the amount the elements of the page move during loading.

Additionally, you can find relevant information, including the information Google is identifying as the Most Contentful Paint element.

  1. How to optimize your website for core Web Vitals

There’s a wealth of tips available for CMS users however not as much for those who manage their websites on web builders. It’s important to receive assistance in optimizing your website too We’ve put together our top 10 suggestions for improving your website’s performance on the Core Web. Vital performance.

There are case studies of other website owners across the board our site, and we’ve also thrown in some helpful tips for CMS users!

  1. Use Simpler Templates

A simple thing as selecting an easy template over an intricate template could make a big difference to the performance of your website. This is due to simple templates use less code than more complicated templates, which, consequently, makes the site loads quicker.

“In order to be ready to be ready for the Google Page Experience Update, we will be changing our theme/template of our site to one that is a Shopify pre-built theme. We’re planning on doing this to improve our website’s speed on the internet.

We use the Shogun website builder software However, we’ve observed that it has slowed down our website considerably. Speed of pages is an important SEO aspect that Google considers and we think that our site needs to be as speedy as it can be to be able to rank highly on the search results.

Our marketing channels are restricted because of what we offer, it is imperative that need to ensure we are taking advantage of SEO and that our website has been optimized to the highest level of our capabilities.”

Keeon Yazdani Elevated8 – Keeon Yazdani – Elevated8

Unfortunately, some web builders won’t allow you to switch templates after your website is active, so make sure you verify this prior to attempting to alter your layout!

  1. Limit the number of apps You Utilize

Apps can add weight to your site and can slow down loading times and a decrease in the amount of apps you install on your website. If you’re confronted the challenge of an online store that has hundreds of apps to pick from It’s easy to get caught up when you’re installing new features.

Consider which are really necessary and which ones you can remove to boost the speed of loading.

This is one area where websites builders stand out over CMS since a wide range of features are included in the platform, rather than using plugins or apps similar to what WordPress does.

  1. Check Your Website Builder Plan

If you’re using a CMS like WordPress One of the most important advice you’ll see is to switch the hosting plan or provider. Hosting is a major factor in the performance of your site however, with web builders you aren’t able to change your web hosting provider.

The best thing you could do is analyze the resources you have included in your strategy. For instance the more storage or bandwidth available the less likely it is that your website will slow down or crash as it expands ( why do websites go down do they crash? Learn more with our explanation guide).

If you’re on a minimal website builders plan you might be limited in resources. For instance the Wix’s most affordable Combo plan offers only 3GB of storage and 2GB of bandwidth.

If your website is too large for the plan you have it’s performance could be affected. Consider upgrading your plan if you’re struggling with the resources you have.

It’s good to be aware of…

If you’re managing your website using Squarespace the great news is that you’ll have an unlimited amount of storage space and bandwidth right from day one on the most affordable plan, which means you can kick back and unwind!

  1. Be Careful with Code

Less code that a site has, the more quickly it will load. The problem is that many web designers create sites with a lot of code as they load all scripts and code blocks, even when you’re not making use of these. This results in code bloat which can be detrimental to the speed of your website.

Website builders do not provide access to the code of your website. You are able to add codes however you cannot alter the existing code.

If you’re adding new code, it’s important to consider the impact it could have on your website. Do not add too much or add too much weight otherwise your site’s speed may suffer.

The only way to modify you CSS code is by changing the contents in the editor. for instance, by changing the font or color by changing it in the CSS text of the website.

It is possible to reduce the size of your web pages’ code by selecting an easier font within the visual editor without making any changes directly to your CSS. For instance, selecting the most basic font, instead of one that has to be downloaded via Google Fonts – will help the page load speed up.

“I discovered that the biggest improvements in the performance of pages can be achieved by removing unnecessary “bloat” on pages and posts. Within WordPress there are a variety of plugins that produce massive CSS or Javascript files to pages on which they’re not even being used.

My top tools to check the performance of a page are Google’s tool as well as GTMetrix. Both tools provide a great understanding of the causes of slowing down websites and what can be fixed.

I can determine the plugin responsible (sometimes it’s the theme in itself) and attempt to figure out the solution. Some plugins can be removed as they’re not essential, while others could be replaced with a light plugin that has the same capabilities and even an adapted fragment. The less code you use, the more efficient.

The switch to a light theme can also be helpful. Identifying exactly what you require and choosing the theme that meets your requirements will provide much better performance than an existing theme that is capable of doing (and loads) everything.”

Tim Koster – Owner of Clever Creations

  1. Optimize Images

The process of optimizing images for your site is one that that everyone should consider, regardless of whether you’re using a site builder such as Wix or an CMS such as WordPress. Optimizing images decreases their size, but doesn’t affect their quality. It also helps your site load speed up.

Websites can reduce the equivalent of 96 milliseconds in average by optimizing their images. That’s significant for anyone trying to get your website as fast as you can!

“Generally I attempt to limit images to 200KB. This can be done by hand or via a website like

Lazy loading images are an important aspect. If the images are slow-loaded and the website is able to be faster to load in general.”

— Jake Peterson – SEO Specialist at Atiba Software

It’s simple to optimize your images . The fundamentals involve using a free online tool like or TinyPNG to compress your images before uploading them onto your website. To get a comprehensive overview of the various ways you can improve your image even more, take a look at our image optimization guide!

If you want to really increase your site’s speed, use color instead of photos. Make sure that each image you choose to employ will add value to your website’s content . Avoid wasting time with images that will increase your loading speed but don’t provide any value to your visitors.

  1. Identify Your Largest On-Page Element

You might think you know which component on your website is the LCP (Largest Contentful Paint) However, Google might think otherwise. In all cases, Google knows best!

Take your website through PageSpeed Insights in order to determine the characteristics that Google considers the LCP It’s located in the diagnostics area near the lower part of your page. The results could surprise you. For instance the one we created on this Wix demo site we designed you might think that the LCP is the huge image banner.

But we ran the page on PageSpeed Insights, we discovered that the LCP really is the “This is a demonstration website” heading text:

Once you’ve identified what element your LCP is then you can work to speed up the loading time. In this case the page we created, it had the LCP rating of 6.9 seconds which is way too slow. It ought to take 2.5 minutes or less!

  1. Make sure you test regularly on Mobile

“We’re insisting on improving the mobile experience for customers.

In the past few years, mobile-friendly has been recognized as a key search engine ranking factor Google. The latest update to Google’s algorithm Google, this search giant has become focused on mobile-friendliness of its websites.

In light of this, we’re currently striving to enhance the main aspects of our site to be more relevant to mobile devices.

We’ve tested our site with Google’s Mobile-Friendly Test Tool and utilized the data to help us anchor some of the major changes that are coming up in the near future.

Additionally, we’re exploring a variety of aspects including the possibility of enabling Accelerated Mobile Pages (AMP) and reworking pop-ups and CTAs, as well as making use of a responsive theme specifically designed to smartphones.”

– Jon Buchan – Director at Charm Offensive

It’s crucial to test your website on various devices to check what happens. The most important thing to watch at on mobile devices is the speed at which your website loads and CLS (how the page’s layout changes when loading).

If you regularly check your website across different devices, you will be able to spot and fix issues to boost the overall performance of your site.

Take a look at both desktop and mobile analysis in PageSpeed Insights. It is possible to switch between them using the upper right corner. It is important to look at both since they’re distinct.

Here are the desktop and mobile scores of the same website and you can check out how different the score for mobile compares to the desktop:

This is crucial since Google typically will crawl your mobile website rather than the desktop version. This means that your mobile website is the primary the one responsible for how well your site is ranked.

  1. Make use of the CDN

An Content Delivery Network (CDN) is a set of data centers situated in various locations to allow users to connect to the server that is closest in their geographical location. This aids in making your website load faster within their browsers.

Cloudflare as well as Fastly are two well-known CDN providers. Ideally you’ll require a paid plan to achieve the most effective results. Certain website builders come with an CDN integrated into their software. For instance, Wix automatically uses a CDN server, so that you cannot use any other CDN.

Other builders allow you to make use of your own CDN However, they might impose particular requirements. Squarespace allows you to join to your Squarespace website to Cloudflare for example. Be sure to verify with your web builder prior to making the decision to invest in the use of a CDN!

  1. Pay attention to your layout

If your site has a lot of dynamic content, such as ads or pop-ups, the odds are that you’ll struggle to achieve a the best CLS score. This is due to the fact that the content you display will change while your site is loaded, making it difficult for the user to look through and navigate.

To stop this from happening, reduce the amount of dynamic content that appears on your website, and choose an unchanging layout. Be sure to allow enough room for content that will likely to move around during loading.

“Keep your mind in the forefront that people are on your website to get information, and not just for the sake of it. Just like we do – whether it’s info on a service or product they’re interested in or even a blog article.

Nobody wants their experience to be interrupted by intrusive elements that have no connection with the contents. If you are able you can place your ads within your content or put subscription newsletters towards the end. Think of yourself as the person in the visitor’s position.

To increase you CLS score (meaning it should be as close to zero as is possible) Add dimensions to your photos and videos.”

Luka Maras CMO of the Flipkod

If you’re able you, it’s a good idea to incorporate the dimensions of videos and images. This will allow them to have the space they require in the page’s code so that other elements can load around the images and videos. But, a lot of website builders do not have the capacity to allow this and it’s worth some research into what your platform can do.

  1. Don’t forget about your SEO

While optimizing your website to be compatible with Core Web Vitals is, naturally an SEO-related goal It’s easy to forget things that are easy while you’re studying LCP as well as FID.

Do not forget to be on top of your SEO best techniques – ensure you:

  • Create amazing meta titles and descriptions.
  • Include alt text for every image you upload.
  • Make use of HTTPS by installing an SSL certificate
  • Continue to add high-quality links both external and internal
  • Write useful, keyword-focused content

And on and so on! These are all essential to be able to rank in Google While Core Web Vitals are undoubtedly significant, they’re not a reason to ditch all the SEO strategies you’re currently using. It’s all about combining them to achieve a greater improvement overall.

“The most crucial element of any strategy that is designed to prepare for Google’s Page experience update is the view.

Many webmasters are ignoring the user experience overall and instead focus on speed at any cost. While this can help to achieve the correct Core Web Vitals metrics, it could come at the expense of having a good user experience.

The bounce rate, the time on the page, and other indicators of user experience remain crucial. It is important to keep in mind these as you get ready for the update. When you make changes to speed up the speed of your website be sure that you’re not causing unnecessary loss to users or making conversions.

At Looka we have implemented speed-related fixes to the site by testing them first with A/B to ensure that there was not a delay on the page or in conversion. After we verified that these improvements both enhanced speed and user experience, did we implement them across the entire site.”

– Christine Glossop, SEO Manager at Looka

The best thing about website builders is the amount of SEO assistance they offer. Check out the SEO guides available to aid you, request for assistance, take a look at the tools in-house that you can access and continue to test!


The Web Vitals Core for Website Builders Summary

The Core Web Vitals comprise the latest set of metrics that can be integrated in your current SEO strategy. The three web vitals include:

  • the largest contentful paint (LCP):Measures how is required for the webpage’s principal content to display. try to achieve 2.5 seconds or less.
  • First Input Delay (FID):Measures how it takes to get your webpage to become interactive. Try to make it lower than one hundred milliseconds.
  • Cumulative Layout Shift (CLS):Measure how you can detect any unexpected shifts on your site’s content. try to get a score of lower than 0.1.

These are extremely user-focused metrics that contribute to Google’s new ranking signal for page experience along with other metrics that exist like mobile-friendliness and security.

Website builders face different challenges when making adjustments to Core Web Vitals. The benefit is that the majority of technical issues are taken care of for you, whereas the drawback is the absence of control over the components of your website.

We’ve guided through Core Web Vitals, looked at how they impact websites, and taught you how to improve and test your website’s ranking on Google.

It’s unclear what impact this update could have, however so long as you offer an excellent user experience you’re towards the correct direction!

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