Ecommerce Website Builders

60 Amazing Online Fashion Stores and Their UX Strategies You Should Copy

There are many inspiring fashion stores and These 60 were picked for their sleek style, outstanding UX, or innovative products. When in the mortar and mortar store The attendant can assist people visiting the shop to choose the best items to purchase, but when it comes to online shopping, it’s totally different. The majority of users are looking to look at great designs paired with amazing products, simple-to-read fonts (but that are in keeping with the overall look! ), and so on.

Each of the websites below employs an array of different successful strategies, either for your newsletters or shopping carts, or landing pages. They did not get to this point by accident. They’ve tried many strategies before committing to one formula that works So think carefully before settling on.

Browse through this collection of incredible web-based shopping experience from independent and popular fashion labels and their lessons learned! Then, make a decision for yourself the best way to propel your business ahead.

  1. Lavish Alice

  • Simple and minimalist design that focuses on the product’s photos as well as sales and coupons for discont.
  • Filters for products make room for more efficient navigation. Nobody wants to visit 5-6 different pages to look at a selection of clothing.
  1. Eugenia Kim

  • Simple product pages with details about the product, without ads or buttons. Instead of opting for the standard “Customers also bought” they personalised it by adding ‘We are also awestruck by these’.
  • They went above and beyond and gave helpful tips for the customers. The “Storage and Care’ page offers brief instructions on how to maintain and keep certain clothing items.
  1. Select

  • The word “Sale” is highlighted and will get the attention moving in the direction of that.
  • The entire user interface has been well designed and the rates of delivery are clearly visible at the lower left corner.
  • Additionally, they have an Instashop which is featured on the renowned social networking platform. A lot of companies can take a lesson from this model.
  1. False

  • Who wouldn’t want to purchase from a shop that promises next-day delivery for just a fraction of the product?
  • Coupon coupons and discounts allow you to create an extensive subscriber list easy.
  • The stylish design of the whole website is gorgeous.
  1. Limeroad

  • The website is a virtual catalog with an interesting twist. The items are selected by the customers.
  • The users can write stories with the items available in the store using the “Scrapbook” feature.
  • They organize scrapbook contests and the only requirement for participation is to register.
  1. Next

  • The Fixed-width header can be easy to access in the event that you need to go to different pages on the product.
  • As one of the oldest stores, they offer an extensive selection of brands. The”A-Z” list helps make it much easier for customers to browse.
  1. Pretty Little Thing

  • They offer a great selection of models…I am talking about fashionable accessories. The name says it all the website is pretty cool.
  • A fixed message within the header encourages you to buy and avail discounts before the offer expires. The timer resets at the one-second mark. That’s smart!
  • The PLT blog acts similar to a honey trap.
  1. forever 21

  • If the message reads, “Buy More and save more This message is obvious. The items are classified by their intended use and the shop gives an impression of never a single day without sales.
  • Points bonus for the famous brand name.
  1. Beyond Retro

  • They also sell vintage clothes. It’s enough to say! One of the hippest online stores in the world.
  • The About Page is disguised as “Sustainability” and it outlines the purpose and purpose that the shop has and its importance to the three Rs.
  1. Zara

  • Zara does not require a formal introduction. It’s known worldwide and the online store has been constructed in a manner that doesn’t show the entire catalog of items to the customer’s face.
  • The font is basic. There’s an enormous search bar and a sign-up page and those social media links at lower left. One word : short!
  1. Dannijo

  • Established in 2008, this is an established jewelry store. The Newsletter Javascript is sure to attract a number of new subscribers, however it’s not visually disruptive.
  • The website’s product pages are simple, however, it contains a variety of information about the product and related products that customers could be interested in. You can get updates regarding purchases on the lower left for users to check.
  1. Fashion Bunker

  • It’s the Australian online retailer with a selection of their most well-known and imaginative brands combined in one location.
  • It offers you 15% discount on your first purchase for just subscribing to it’s newsletter. The customer’s purchases are displayed via popup alerts.
  • Overall, clean and simple design that has a numerous filter options. There aren’t many websites that offer as numerous color choices to select from, even though they are offering items in random colors that are on sale.
  1. 2020AVE

  • 2020AVE makes use of its power Polyvore to aid in spreading the word. Contests are an excellent method to gain more attention and Polyvore is perfect for fashion stores.
  • They arrange the clothes into collections They arrange the clothes in collections the Free People and numerous other larger stores also do this The result is that the clothes are organized in collections and it makes the user much more inclined to click.
  1. Zalando

  • The minimalistic design displays the names and the categories of goods being sold.
  • Deliveries are free and returns and it serves as an encouraging signal for the clients.
  1. Style Keepers

  • The “New Arrivals” feature allows loyal customers to find the latest items immediately without needing to look through the items they’ve likely already purchased.
  • It is easy to use the ‘Contact’ button on the left The Facebook and Instagram buttons can be found on the right.
  • It greets you with an interesting pop-up.
  1. Revolve

  • The shop welcomes you with a special discount for signing up to their newsletter. It’s the classic and efficient method. It’s still visible in the upper right after you click the x button, but does not block the user interface.
  • One of the stores that focus on children “fashion” for children.
  • They also have a huge appealing return to stock buttons that displays the top-selling products.
  1. ThreadSence

  • The store currently in maintenance.
  • Threadsence focuses on the bohemian-inspired niche and for an online store established in 2010 it is doing fairly well. The company’s social media strategies have proved highly effective, with over 100k likes on Facebook and 51.3k users on Instagram.
  • To help promote the bohemian and Indie clients better, they’ve created blogs and other sections , including music, festival guides and interviews to only name a handful.
  1. Asos

  • Their main target is students and the student discount would be first you’ll be able to notice.
  • Premium delivery service for 13 countries.
  • The store is integrated with all the widely popular social media platforms and these widgets can be located at the footer of the page, not disrupting the view to the user.
  1. Colette Malouf

  • This shop has a more than 20 years. We’ve featured it for its stylish vibe and stunning design.
  • The ‘ About page hits all the right notes: the reason Colette chose to start her own company, what has influenced her career and several of her stores that sell her products.
  1. Folks

  • It’s a tiny Verona shop that went online. It seems to run pretty smoothly for the store. The user interface is also pretty smooth.
  • With curated items ranging from clothing to kinds of vinyl. The collection remain in line to their personal preferences and showcase brands that can deliver this.

21. Tony Boutique

  • Brands that are designed by designers will be the primary attention here, and it’s apparent when you move your mouse across the bar of menus.
  • It functions as a traditional online store, however the user interface is tidy and neat!

22. Anine Bing

  • People are always looking for clues on brands and Anine created a powerful blog to aid her expanding online store. Anine also has an offline version. She has things the people she is targeting are looking for including an active lifestyle, stylish clothing and even a glimpse into her life.
  • The page that you land on is gorgeous and asks you to choose an area. The UI is perfect.
  • Did a fashion-conscious blogger sport something from your line or did a magazine publish an editorial using a piece from your new collection? Your customers would be thrilled to hear about this therefore, you should have a separate ‘ Featured On Page’ where you can talk about it.

23. Imogene as well Willie

  • They did everything they could to ensure a great customer experience and put together a informative ‘Denim Care’ Guide.
  • The page for the product is attractively designed with striking images and easy descriptions of the product.

24. Soludos

  • Nick Brown, the guy behind this store, has reinvented the rope-soled espadrilles of old, giving them a contemporary makeover. With a basic concept, he proceeded to build a profitable business with numerous collaborations and partnerships.
  • One of the biggest advantages was that the product page showcases how the shoes will look when you walk in them. It’s surprising how many stores do not bother to show this to their own risk.

25. Angelo Monaco

  • This shop has an than just a typical indie store, offering innovative and original items. Their website is well-designed and also highlights the advantages of the stones they use in addition to the typical expertise.
  • Their ‘Love Shiny Thing popup is sure to make you want to to sign up for their newsletter.

26. Wanderlust + Co

  • The Instagram pictures at the bottom of the page help to attract new followers. they currently have 44k followers. The newsletter’s pop-up encourages users to follow a specific hashtag.
  • The Tumblr layout of their blog is appealing to their target readers and is social media-friendly.

27. Greats

  • There’s nothing more you can ask for on their product pages. Excellent photos, accessories, a small snippet of their Instagram feed, and a refer button to help customers promote the brand.

28. COS

  • COS provides more targeted newsletters that are more targeted. Users can select whether the masculine or female one, and will receive only relevant items within their inbox.
  • This field of the country will assist them to be the first to know about COS events taking place in the stores around them.

29. Eastdane

  • East Dane, the men’s alternative to Shopbop provides the same thing: a wonderful shopping experience as well as the latest items from designers across the world.
  • The first thing that customers check to see is whether the shop provides free shipping. this is one of their primary benefits.

30. Wolf and Badger

  • Harry George and George Graham are two brothers who make a really interesting and exciting store, showcasing only the very best of the top brands. If you’re not looking to develop your own product This is a good option to consider and you can apply your own criteria for selection.
  • Simple navigation user interface, responsive design and Free shipping options. Wolf Badger and Badger are experts at attracting customers and keeping them satisfied.

31. Tony Bianco

  • Simple and sleek style that goes together with the chic black and white motif.
  • A well-known Australian company, Tony Bianco started with shoes that are known for their high-quality and stylish appearance. These qualities are highlighted by the stunning product images.

32. Otteny

  • Otteny utilizes the old saying “Don’t leave customers wondering. Once the customer puts something into the cart and goes to the checkout page, he’s given the option to continue as an in-person customer if he wishes to, thereby saving lots of time.
  • Another option is to have all steps marked with numbers and display the progress bar which will keep the user informed of his position anytime.
  • Simple and elegant design.

33. Oki-Ni

  • In the world of fashion, shoppers require all the assistance they can get. So this shop tried to provide the most information about its products feasible, while also providing many photos that show every single aspect.

34. Steven Alan

  • This is yet another instance of how effective and brilliant “keep it simple” proves to be. There are no intrusive banners or scripts Everything is neat and neat, and has contemporary design.
  • The store will welcome customers with a 10% discount when you sign up. Black backgrounds are gorgeous.

35. Gisa

  • The site is modern and stylish. The homepage is simple and features two buttons- one for males and one for women.
  • Selecting one of them will take you to a user interface that has products on the left, and categories that are sorted to the right. Simple and easy to navigate. Gisa is recognized for its simplicity yet has a professional look.

36. LNA Clothes

  • Fashion blogs are trending at the moment which is why LNA Clothing decided to use this to their advantage. Their Blogger Picks section highlights items selected by a particular blogger. This allows them to attract more attention from different blogs, people who would otherwise not ever heard of the brand.
  • In addition, it’s a simple layout with smaller images of the products and a minimalist style to it.

37. Apolis Global

  • You can shop for a full outfit, which can be useful for those who don’t know what to do with their outfits.
  • Simple design with the primary navigation that only contains the most important hyperlinks: blog, shop and places, other pages are displayed at the bottom.

38. Everlane

  • “Your first order will be shipped free’. Doesn’t that sound enough to bring in an existing customer?
  • If you are looking for inspiration for your page for your business it is recommended to check Everlane. Anyone who comes across this page understands exactly what the product feels like and is a good fit. They’re extremely transparent and provide the reason the reason for their products to have such a cheap prices.

39. One of an original kind

  • It’s a truly innovative and well-thought-of shop. It has a lot of emerging designers, and is a good chance to make it big when they are smart with their choices. A stunning design coupled with a easy-to-use layout makes the site attractive and easy to use.
  • The details of the brand are important because, as a buyer it is sometimes important to know who you are dealing with.

40. Chicwish

  • Recently, there’s been a massive increase in websites that offer inexpensive clothing as well as free shipping. This isn’t an uncommon combination. It’s usually either or both. Chicwish is simply A store without flashy appearance that sells clothes.
  • It provides various discounts when the purchase of a certain minimum amount. the slider for exclusive offers is strategically located.

41. It is the Iconic

  • In the midst of a new store opening in the year 2011, The Iconic is doing great. It received a lot of publicity and proved to be very profitable for them, particularly now having more than 500k Facebook followers and 80k Instagram followers.
  • The ‘ Fashion Glossary lets customers quickly locate what they are looking for to purchase.

42. Phix Clothing

  • This shop has a more retro and vintage feel, and is geared towards the indie and groupies enthusiasts. With an appropriate design and low-cost shipping costs, Phix Clothing knows how to keep customers satisfied.

43. Style Saint

  • If you aren’t sure of the method to employ to get users to click the subscribe button it’s worth a try. People are naturally drawn by numbers, so ensure that you outline the advantages they will enjoy by simply registering their email address.
  • Connecting to Facebook is very well-known and is less complicated than emailing a regular mailer.

44. Erica Weiner

  • If you’re considering opening a jewelry shop that isn’t selling the typical statement necklaces, visit the website of Erica Weiner. It’s clean and clear with a vintage feel evident in the jewelry she offers.
  • It’s a very specific market, and therefore everything needs to be perfect and offer the perfect experience to the client.

45. Context Clothing

  • It’s not much more simple than this. Context Clothing is a store that only offers the most essential things and redefining the concept of simplicity.
  • It’s refreshing to see the typical “Related Products” replaced by “Looks great with”. It’s more intimate and relaxing.

46. Spyder

  • Although not brand new in any way, Spyder made the cut because of its impeccable design and a satisfying user experience.
  • The buy local feature allows buyers to quickly locate the item they’re searching for in shops close to them.

47. Oak Street Bootmakers

  • This is how you select the name of your company and one that’s easy to remember , and also conveys an excellent level of quality too.
  • This is not a type of business that relies on social media or other channels for marketing, but they do have a massive audience on Instagram. It’s been in the market for many years and will be for the next several years because, as they claim”designed for long-term success.’

48. Shwood Eyewear

  • Very well-designed and well-marketed store that is well-designed and promoted. Shwood Shop is too cool to describe. It’s got amazing products with great navigation and filtering of products, as well as an amazing layout.
  • The option of viewing the item from both the front and the side is extremely useful and unique, considering that few stores offer this option.

49. Esther

  • Esther is a gorgeously crafted women’s clothing retailer that has grown considerably over the last few years. What separates it from its rivals is its involvement in the community. They donate $1 from every sale to a specific charity and permit customers to donate the same.
  • They’ve also launched a rewards program for VIPs.

50. Norwegian Rain

  • The store was launched in 2009 and Norwegian Rain is very well-defined and promoted store. They sell premium outwear to keep you dry and, let’s face it everything is stunning from the images of the items to the clothing itself.

51. P&CO

  • The unique and innovative clothing is complemented by an informative look behind the company. Their “A Day in the Life’ film shows the various stages their clothes go through from conception to the final design.
  • The full-page layout provides depth, and was the basis for the court’s decision in this case.

52. Oakley

  • I am a sucker for the famous captions that bring more color to the product images. Oakley is a company that sells sunglasses, and it is the reason for the coolness of the website’s theme.
  • Innovative design that matches the theme as if it were a perfect fit.

53. Suit Supply

  • The store was designed with the intention of providing “impeccable suitable” with the feedback that they’ve received speak of their own.
  • The easy and streamlined navigation makes it simple to find the right product, with the categories for pictures are more than useful.

54. Industry Standard

  • Sometimes, things have to be simplified, and this is an excellent instance. Industry Standard reinvented jeans, making them more affordable and providing an improved fitting.

55. Abby Seymour

  • Experience is as precious that is light and beautiful. Design that is simple, with just the most basic of information – product images and information about related products.
  • Because jewellery sizing is a difficult process, Abby provides a very useful sizing chart that will help you prevent future issues and eventually refunds.

56. Erin Louise

  • Another Australian store that has a chic, bohemian vibe that is geared towards a younger customers. Beautiful photos are combined with a simpler and airy design which are two of the most iconic Australian characteristics.
  • As with many of its rivals, Erin Louise also displays the discount and shipping deals within the heading area, making them more noticeable.

57. House of Harlow

  • If you aren’t already aware, Nicole Richie is the brain behind the brand’s creative process. She was able to turn her laid-back and chic style into a massive business that has a large following. She identified an opportunity in the revival of the bohemian style and developed unique and inexpensive pieces that consumers would like to buy.

58. Closed

  • If you’re selling clothing items, you can create your own “Fit Guide” similar to what Closed did. It could prove extremely useful for many customers, and is a quick project that could bring in an abundance of income.
  • It’s wonderful that customers can filter their search using the ones that match the criteria they’re looking for.

59. Roden Gray

  • Roden Gray comes with a clear yet not over-the-top text-based script that displays names of brands and the types of merchandise they’ve got displayed.
  • As you scroll down, the highlighted products and brands are displayed.

60. Billy Reid

  • “Billy Reid is a CFDA-awarded designer of luxurious men’s and women’s clothes that celebrate quality, tailoring as well as American production.” Yes they’re a seasoned company with a wealth of experience and are easy to identify.
  • They have ‘ Shipping‘ and ‘ FAQ‘ pages are comprehensive and offer excellent customer service essential for any online retailer, and especially in the fashion industry.

The best approach to take is a matter of choosing your area of expertise and then observing what “feels” best.

Do you need to make yourself more open and offer an in-depth account of the development of your brand, or just provide complimentary shipping during a certain period of time? The stores had to go through several trials before they came up with their ideal method.

Do you want to build an Fashion Store of your own?

It’s never been more simple to create an online store all on your own. There is no longer a time when you required skilled web development expertise to design an online store.

You can now create a fashion website and offer products on it in a matter of minutes.

All you have to do is to create your store after sign-up with Shopify.

We will walk you through a simple step-by-step guide to ensure you can begin selling your product today!

How to set up an online store – Step 1: Sign up with Shopify.

It’s easy to start by going towards your Shopify website and sign in with your email address to begin your trial for free. Shopify is available for free at first and the trial you get is valid for 14 days. You are not required to sign up with an account with a debit or credit card.

It is important to note that you’ll have to input a Store name at this stage. If you’re not sure of one already, you could try the Shopify Business Name Generator to help you figure out to find the best option.

How to set up an online store Step 2: Determine your objectives

Shopify is then used to identify the level you are in your site. It is important to know if you’ve ever sold online prior to or beginning to build your business.

The options are based on the input you type in. If you’re just beginning your journey, Shopify will be able to assist you with the design of your logo or business name, webinars and locating products.

How to set up an online store. Step 4 4. Add a product your Shopify store

Once you’ve entered the details of your store, you are taken to the dashboard of your store from where you are able to instantly start adding products.

From this page, you need to complete as much of the form as you can. The categories you can choose from are:

  • Title and Description This is the name you want to use for your product, along with a brief description, which is crucial to SEO
  • Image include images of your products as well as its variations, as well as altering the alt text for accessibility reasons
  • Price Add an amount for your item and also an original price in the event that the item is currently on sale. If you’re reselling an item, you can input the cost which you were charged for it in order to determine the markup.
  • Inventory – assign a particular SKU number, or barcode number when you’re reselling. You can also indicate the quantity of items stocks you have and when you will be placing an your order
  • Shipping in which you enter your product’s weight to determine how much shipping will cost. If you’re using a fulfillment company, you will be able to select this option from the menu.
  • Organization Enter an ‘element type’ to allow you to sort your items in the admin section. Select Vendor and select the manufacturer if you’re selling. Tags to your products can also assist you in finding them faster in the backend

In addition to this vital information it is also possible to preview how the product will appear in search results and add variations of the product based on size or color.

How do you create the online store Include a fashion template in your Shopify store

Under the option to add a product within your account, there is a dashboard where you have the option of ‘customizing the theme’.

By default, you’re presented with the default theme but you can choose from three themes to select additional themes:

  • Upload your personal theme
  • Check out free themes
  • Explore themes for free and paid.

If we choose the third option for both the paid and free themes, we will be able to be shown the screen below.

You can then select industries, and then ‘clothing and fashion which will provide you an overview of all available themes. There are at present 56.

You can sort them by the latest additions popularity, or price.

You can further filter your search to find the most appropriate theme by using filters like:

  • Price Free or Paid
  • Products are small catalogs, large or medium
  • Layout wide, collage or grid design
  • page for products Would you rather the focus on high-definition images, product zoom , or tabs?
  • Page home Choose from an animated video as well as a static image. the carousel
  • Navigation Sidebar, horizontal or multi-level navigation
  • Marketing You can integrate an Instagram or Twitter feed to your shop. Twitter or Instagram feed into your store

How do you create an online business – step 5 Finding your domain

After you have returned to your home screen for admin, the final step is to register your domain. At the present time your domain will be

But, you’ll need to eliminate the’myshopify section to allow customers to locate your store more easily and to increase the strength of your brand.

There are three choices here:

  • Connect your existing domain If you have purchased a domain via an intermediary, you are able to join it by clicking here. The third-party will continue to manage your domain’s settings and also manage renewals of your domain
  • Transfer Domain If you wish the transfer of your domain a third-party into Shopify it is possible to do that by clicking here. Shopify handles all of the details we mentioned in the previous point.
  • Purchase a new domain You can buy the domain you want directly from Shopify and start at just $11 per year.

How do you create an online business – 6 steps Make sure you have activated your payment processor

In the final step, you’ll have to add any other payment services you would like to add to add to your store. By default, you’re providing Shopify Payments and Paypal Express Checkout.

Learn more about the reasons Shopify Payments is perfect for your online store.

But, you’ll need to provide additional information in order to start Shopify Payments up and running. First, go in to Settings before heading to settings the payment provider.

On this page, you’ll find the option to ‘Complete your the account’s setup’ in the Shopify payment section.

You’ll need to input the following date to enable Shopify payment:

  • Businesses type Let Shopify know if you are is a sole trader or a limited company
  • Address You must enter your business address. Note that this could differ from your personal address.
  • Personal information Input the details of the business’s owner
  • Product information include a brief description of the product or services you offer
  • Customer statement of billing This will appear on the customer’s statement
  • Banking details It is the bank account to which the funds will be transferred to

If you already have an established company, you are able to enter in your Companies House Registration and VAT number, but these are not required.

You’ve done it! You’ve completed the six easy steps to get started creating an online store on Shopify. Shopify store.

Have you started your Shopify or are you looking to? Drop a comment in the box below and let’s keep the discussion getting underway.


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