Building Online Store

10 best ecommerce platforms compared and rated for 2021

The top eCommerce platforms we recommend are based on the objective performance information, features and worth. Find the top ecommerce site builders to determine which one meets your requirements.

Here Are The Best Ecommerce Platforms

1. BigCommerce

2. Shopify

3. Wix

4 . Shift4Shop

5.  WooCommerce

6.  Volusion

7.  Prestashop

8.  Weebly

9.  Squarespace

10.  Magento

From fun marketing tools to stunning SEO, multichannel functions and much other features. Compare these best E-commerce platforms.

When you examine eCommerce software, it may be difficult to determine the subtle differences in terms of features and performance could impact an significant impact on your business’s bottom line However, they can.

They all claim to be more efficient, reliable and more optimized to search engine optimization and PCI-ready for credit cards and more. over the competition. What is the truth?

One last item I would like is to see you customize your eCommerce site and load your products and then find it to be extremely slow. If you find out that you’ll need to pay an additional 399 per month to sync your inventory with Amazon and dropship items.

We decided to evaluate the performance, features and ease of use themes and design, as well as integrations with the best ecommerce platforms using actual data from sites. It will help you determine which platform best meets your requirements, is the best, and offers you the most value to compete in your field.

Additional Comparisons

Our Review And Testing Methodology

If you are looking for real data then you must run many tests and follow a strict way of evaluating platforms for online stores. I have only included the most well-known platforms. I didnt include smaller, niche companies like Big Cartel.

Here’s a short description of how we came to our results:

Objectively Choosing Sites From Each Platform

  • We utilized BuiltWith to identify the top 10 most popular platforms for e-commerce.
  • We developed a filter to discover active e-commerce websites on each platform , which invested at least $500 per month. This is the most important distinction from the initial study. In the first study, we did not do this, which resulted in an unjust comparison. It is possible to set up WooCommerce at a low cost, as compared to Shopify. If you pay per month for Shopify and you pay monthly for Shopify, you are more likely to try to sell the website. Therefore, the previous study also included those sites that were under-marketed (dead websites).
  • We created a huge spreadsheet that included all websites that are available on every platform (ex. our Magento list had 5K+ sites)
  • Utilized the RAND function of Google Sheets for assigning a random number each row
  • Data collected on the first 100 websites available on each platform (100 websites multiplied by 10 platforms equals 1000 websites)

Collecting Data On the 1,000 Sites We Studied:
A team of four researchers (myself as well) to collect data on every website

  • The load time is from Pingdom
  • Mobile PageSpeed UX and Mobile UX as well as Mobile Friendliness are available from Google by using URL Profiler
  • Ranking Data From Ahrefs

Converting Raw Scores Into Meaningful Ratings
In our analysis we measured the overall score for values and performance, features as well as ease of use design and themes, as well as integrations.

  • Performance scores are based upon loading times for storefront pages, Google speed, SEO features, and rank.
  • Features are based around must-have and desirable marketing functions. The features were rated higher when they were included for free and less when they were added as added on for a fee.
  • The ease of use is based on user-friendliness for beginners and support, community/partnership involvement, app/plugins , their reviews, the number of the community base of certified partners and the ease of use for developers.
  • Integration examines the capability to sell through different channels (ex. Amazon) as well as compatibility with different types of business model (dropshipping) as well as other types of automated marketing integration. It’s all about scaling when your online business expands.
  • The theme and design scores are based on the availability and number of themes that are free and mobile design ratings, Google mobile UX score mobile-friendlyness, the cost of themes that are premium.


1. BigCommerce

BigCommerce is by far the most effective overall e-commerce marketplace. Its robust product search engine makes it the perfect choice for large retail brands. It’s also a great choice for those who wish to launch an online store, or have a brick and mortar business and wish to expand their business to accept online purchases. The available tools can allow for any industry or niche to succeed.

The interface lets you modify your online store without needing to know how to code. You can use one of the templates that can be customized to build your online store, sell and promote your products. The interface is targeted at people with any web development abilities, however, it lets tech-savvy users tweak their HTML or CSS.

I am a huge fan of BigCommerce themes You will find the most advanced and user-friendly templates available on the site, but only a few of them are free. Two of them are exact, with variations of both, creating seven totally free themes.

On the other hand there’s a wide group of developers and designers. The directory of partners helps you locate experts to give assistance.

For pricing, the most affordable plan is 29.95/month. Certain extras such as gift cards, checkout codes with unlimited bandwidth, as well as professional reports are included in the. But, you won’t get the option of a customized SSL and abandoned cart saver, however it’s still a great option for small-scale stores that don’t have more than 50k in sales annually. If the plan increases it will also increase the limit on sales.


  • Flexible and flexible and
  • Excels through multi-channel sales
  • Strong SEO Performance
  • Fantastic Theme Designs
  • A comprehensive abandoned cart feature


  • Inconsistent rates in consecutive studies
  • Costs a lot for large volume stores
  • Cart abandonment isn’t listed on the entry plan
  • No 1-click Selling/Upsells


2. Shopify

Shopify can be the most effective platform for selling. If you are planning to drop ship, you can rely on Facebook ads or Instagram marketing which is the most effective option. I would not recommend Shopify for a store that was to depend upon SEO. I wouldn’t also utilize Shopify when I wanted to create an extensive store with a lot of items. I’d use BigCommerce instead.

Shopify has a slight superior in a number of areas compared to BigCommerce, such as 1-click after-purchase upsells but it is far behind in terms of the performance. I’ve used Shopify for my site previously and worked with a variety of Shopify websites in the past however I prefer WordPress more because I use affiliate-based revenue models, in addition to the products.

It’s easy to create your online store using Shopify’s drag-and-drop interface. The majority of people who are new to web development will master it in just a few minutes.

Their apps are way too numerous to mention.

They also offer their Shopify POS for brick and mortar businesses that want to accept payments through the mobile application. More complex stores can make use of it as well.Like all other things it has its own drawbacks. The good thing is that they’ve got just 10 themes for free at the moment. The paid themes range from $100-$180.
One of the biggest issues they face is SEO. The poor ranking performance is the issue I have with their SEO.

Additionally, they have a strict URL structure, and you are unable to modify sections of it. I’ve noticed a variety of strange, URLs that were not structured on Shopify sites that go well over the limits of /products/ pages/, and /collectionsor slug limitations. I also observed when conducting our research, that websites that use Shopify have a low ranking. in terms of SEO. Shopify ranks in the middle of the pack .
In addition they also charge fees for transactions if you’re in the process of using Shopify Payments. No one would want those. However, Shopify Payments is a excellent choice.


  • Fast loading time for lighting
  • Easy to set up and install
  • A wide range of partners certified to assist you.
  • 1-Click sales
  • Supports multiple channels and social selling
  • Amazing themes with many designs.


  • Not rated highly in SEO when compared to other studies.
  • Inability to personalize the checkout procedure
  • Apps can be costly and can become expensive.
  • You require a professional to develop advanced features

3. Wix

Wix’s E-commerce has progressed a lot in just a few years. When I started writing reviews of e-commerce platforms in the year 2017, Wix wasn’t even on my list of. After they were included on my lists I gave them a low rating and wouldn’t recommend them.

In the present, Wix is a major factor in the world of e-commerce and offers a great value to small and sole proprietors as well as E-commerce companies. Wix’s features for e-commerce have grown significantly in the last few years. They are now able to integrate multiple channels and abandoned cart recovery dropship, and print on demand capabilities.

In the past there have been a lot of problems in the past with SEO. A few were solved, while others, such as the additional string added to web addresses of blogs as well as product pages , are still in place. This isn’t ideal for SEO particularly for large eCommerce companies.

As you get bigger and expand, you may need to upgrade your storage because, aside from the limitations of features, the storage capacity is 20GB, and If you’re working with a lot of digital or other products this space might not be sufficient.

It’s a beginner-friendly. Of all the top site builders I’ve dealt in the past, Wix topped most for customer support on the page while creating the store.

Drag and drop elements to create awesome videos, features and even create the web page you’d like. They offer over 500 themes including 72 that are for free. You’re stuck with any theme you pick when you publish your website, unless you’ve chosen their ADI.


  • Many amazing themes that are free.
  • Very easy to set up and to use.
  • On-page assistance for a variety of demands
  • 72 themes for free


  • Fighting hard to combat the bad SEO reputation. The site has made improvements, but it is performing extremely poor.
  • Many sites weren’t secured
  • There are no upselling features or advanced automation
  • The template isn’t easy to completely personalize.

4. Shift4Shop

Since it’s release to the general public at the beginning of 2001 3dcart has provided over 22,000 online companies with clients including PCMag. They offer a variety of useful features , such as unlimited storage space and no transaction costs. You can also utilize their point of sale, and they also allow multi-channel selling. By 2021, the business changed its name to Shift4Shop.

Shift4Shop does not perform as well like BigCommerce as well as Shopify despite being more advanced than them and the reason for this is obvious. It’s not a good choice for those who are new to the platform. While there’s a great video that shows you how to sign to your dashboard, entire procedure is difficult to comprehend The builder isn’t visually appealing.

The templates that they offer are more industrial, however they’re not as modern. Additionally, customizing the store can take quite a while to learn and adapt to users who are experienced as there isn’t a drag-and-drop function. There’s a large community of developers who are willing to help in theme development as well as other adjustments.
I believe one of their strengths is in shipping. They provide high-end shipping solutions, with no API needed.

Like BigCommerce, Shift4Shop restricts the quantity of sales you make with every plan. The cheapest plan which costs $19 per month will allow you to bring in as much as 50k.

The overall value is excellent. It’s still missing out by not providing abandoned cart saver as its essential feature. Shopify has made an effort to include it – effectively undercutting competitors. But, it does have more functions out in the beginning than Shopify.


  • A better blog feature than the other SaaS eCommerce
  • It supports all integrations you’d require
  • Fantastic tools for managing the business user (email and inventory, QuickBooks, etc.)


  • Templates keep pace with the latest trends, but they are not at the forefront.
  • Customer support is not always a positive experience.
  • Possible issues with in upgrading
  • Not recommended for newbies.

5. WooCommerce

WooCommerce can be the most efficient single platform to manage the affiliate and ecommerce sites all under one roof. But the true eCommerce platforms like BigCommerce and Shopify are more popular but not significantly.

It is compatible in conjunction with WordPress to convert any website into an e-commerce store that is functionale. There are also extensions that allow you to integrate payment platforms as well as social media, 1-click selling, email marketing and shipping.

The most significant issue is not with the set-up but the setup itself. This can be fixed through YouTube tutorials. The issue is scaling. The majority of users have reported slowing down as they gain more customers and products.

At no cost, it’s cost-free. A few extensions come with prices attached to them and certain WordPress themes are costly. However, you don’t require those extensions and there are plenty of free themes.

If you’re comfortable of the WordPress platform If so, WooCommerce is an easy choice for you. It is all you need to do is install it, and then add your own products, and then modify your settings.

Anyone who isn’t knowledgeable about WordPress may be unable to grasp the technical aspects. This includes buying hosting as well as installing WordPress as well as installing your theme, and installing plugins.


  • WordPress is the most effective platform for SEO
  • 1 Click sales app is available
  • A lot of WordPress experts are on hand
  • Highly customizable
  • Numerous marketing options and plenty of other integrations


  • The cost of hosting a good event can be expensive.
  • Need to play blame game when it comes to troubleshooting.
  • Virtually no support
  • It is necessary to add extensions for the simplest things

6. Volusion

Volusion was established in 1999 and was first began operations at the end of 2002 to become an e-commerce solution provider. It’s an excellent choice for sellers of physical goods because at the moment, the automatic downloading of digital files after the payment process isn’t allowed.

Volusion is an easy-to-use website builder, with drag and drop functionality and editing on-page. There are 11 themes for free as well as a large selection of themes that are premium. These are priced at around $180 and you’ll have to buy the SSL certificate. It’s a substantial additional expense that other platforms offer at no cost.

It doesn’t have blogging features, which is a major disadvantage especially in the present time when the ability to build SEO using blogs is an absolute must. To do that it, you’ll need an external third-party such as WordPress as well as a plugin or another method to connect your website to the store.

The dashboard is well-organized with all the major actions in the menu at the top of the page. It is also possible to manage your inventory and do marketing from the dashboard. Marketing options include SEO, selling through Google, eBay, Amazon rewards, social selling and coupons.

Their pricing is subject to the amount of items that you can offer. The two plans which costs $29 and $79 each month, have limits of 100 and 5000 in each case. It is possible that this will be changed at some point, as they had limitations on bandwidth, but this is no longer the case. Continuous improvements provide the hope.

Support for beginners is a huge feature; when you access to the Dashboard, you’ll discover a myriad of instructional guides for building your store step-by-step using Volusion beginning and expanding the online store you run.

Overall it’s an excellent platform for businesses that use subscriptions to e-commerce. Dropshipping is also a good option, but it’s not print-on-demand. I would give it a higher rating in the event that the Amazon integration was more effective but it may not be a concern for you in the least.


  • Excellent onboarding experience and Help Center
  • Excellent flexibility Sitemaps
  • Built-in subscription/recurring payments
  • SMB-friendly
  • A well laid out dashboard
  • A clear inventory and a marketing system


  • There are no up/cross selling or cross selling features
  • Many sites had a weak URL structure.
  • One of the more slow SaaS platforms.
  • A lot of the websites I studied appeared very outdated.
  • No built-in blogging functionality

7. Prestashop

Established in 2007, PrestaShop is an open-source , cloud-hosted eCommerce platform that offers the highest value for money overall.

While the term “free” immediately makes the majority of us squeal however, the additional costs that come in the free version may render it seem like the PrestaShop Ready look like a more suitable option, especially if you do not have the technical expertise.

With the free version, you’ll need pay for hosting services, SSL certificates, as well as other modules to build your online store. In addition, if you don’t have the technical knowledge regarding HTML, CSS, and/or PHP, you’ll need pay for a developer. However, open-code permits an extensive integration with payment gateways, couriers, accounting, warehouses, ERP and many more.

You can avail the trial for 16 days or pay in full. It comes with an SSL certificate.There are 10 theme options (all free) accessible in the administrator. It’s possible you’ll need a basic understanding in HTML and CSS because the theme customizer does not have the drag and drop feature.

The dashboard is simple and easy to use. It has an onboarding video but it’s not as thorough as Shopify. You can nevertheless meet the majority of your needs with modules can be enabled with a single click. These modules allow more efficient SEO working, ads Cross-selling, as well as social analytics.


  • A plethora of integrations and apps are available.
  • Strong SEO
  • Open source extremely adaptable
  • The community is large and ready to help.


  • The builder is slower than other builders.
  • Add-ons can add up
  • Third-party marketing integrations limited to a few third parties
  • Developer skill required to adjust
  • No multichannel capabilities in the hosted version.

8. Weebly

It was founded in 2006 and has around 40 million users, Weebly is a great choice for anyone seeking a store that is simple that has marketing automation integrated. This costs $38 per month, compared to. the cost of using Shopify or Active Campaign ($29 + $17). However, if you are planning to conduct any kind or marketing activity, it will soon outshine Weebly. Do not use Weebly If SEO is essential to you.

There was no concentration on e-commerce so there isn’t the sophistication that the other top platforms offer. But, it’s still an excellent option for startups entrepreneurs, or for people who don’t wish to engage an expert developer.

Weebly offers three pricing plans. While they all support e-commerce however, the two higher plans (Business as well as Performance) are more suitable for online businesses. The reason is because the base plan isn’t rich in a variety of e-commerce functions such as a custom shopping cart, coupons as well as inventory control. Additionally, you aren’t able to sell digital items using it. For physical products you’re limited to 25 items and an 3% transaction fee.

Drag and drop is an editing tool, and the option to make use of HTML or CSS to personalize the template. In addition, there are plenty of free templates with premium themes for approximately $45. Some are not mobile-friendly however, so make sure you pick one that is.

Weebly is a simple-to utilize platform that is easy to use. It provides the essential tools that you require for a functioning store with no flashy additional features to cause confusion. It is possible to upload items in huge quantities while the store’s dashboard remains easy to use.

Another important feature is the mobile app you can make use of to manage your business or print shipping labels.


  • Excellent value
  • The lowest price for ecommerce marketing automation
  • Absolutely stunning, low cost and no-cost designs at no cost
  • Powerful email tools
  • Simple dashboard that’s simple to make use of
  • Mobile app


  • There is an additional transaction fee
  • SEO is a snare.
  • Amazon isn’t at all
  • The management of inventory is very fundamental

9. Squarespace

Squarespace is another of the platforms that provides drag-and-drop. The company was established in 2003. They offer modern designs and templates capabilities.If you don’t require many features, you should try them. It’s also ideal for print on demand business.

The cost is quite affordable. For you to start selling, you’ll need to at a minimum have a Business Website plan which is $18/month when you pay annually. Be aware that you’ll need spend 3% for transaction costs.

It is possible to avoid that by choosing any of the online plans that cost between $26 and $40. The most expensive plan permits customers to obtain abandoned cart auto-recovery selling subscriptions, gift cards and also offer various discounts.

The package includes all the features you’d expect from an online platform, all laid out in the menu on the left.

The design aspect of the website isn’t easy however. The drag-and-drop editor isn’t quite as effective as Weebly’s. You may have to try your hand at it several times before getting feel of it. After you’ve completed the design stage and you’ll have accessibility to inventory, marketing and social selling, SEO and analytics.

Squarespace includes ShipStation and lets you download Printul and ShipBob in your app’s section. The ability to calculate in real-time the shipping costs from the major service suppliers (UPS, FedEx, USPS) is also available.

The most significant drawbacks are payment processors as well as third-party software. They support only Stripe along with Paypal. In terms of these apps, they can only connect to a few third-party apps.


  • Easy To Set Up
  • Great For Simple Stores
  • Stunning Designs
  • Excellent SEO tools
  • Integration seamlessly with ShipStation and ShipBob


  • No dropshipping
  • There is no integration of marketing automation.
  • There is no Amazon integration. Amazon integration
  • It could be quicker for the price.
  • No app store with more functions and features.

10. Magento

The big brands like Nike, Procter & Gamble as well as Cisco have faith in Magento. Coding is a key component of the software. Therefore, if you’re an experienced developer or have the money for one – and you want something that is completely customizable and robust and flexible, Magento is a great option. You can modify it until you’ve got the feature-rich online store that you desire.

The biggest benefit in Magento is their community. There are many developers who are willing to help you develop your store for a small fee or to answer your questions for free. There’s an online marketplace where you can purchase extensions and themes that can enhance the features of your platform.

Magento is the most popular free platform is available, however there’s also an additional paid option for Enterprise solutions designed for large-scale ecommerce businesses. It’s expensive. The annual cost for licensing can be the tens in the thousands. This is a lot and it’s also on the cloud, which is faster and has additional options like trigger-based emails that automatically send campaigns as well as automatic cross-/upsell.

No matter which one you choose which one you prefer, you’ll be able to enjoy the lengthy list of features can be extended. For example, discounts, recurring payment, the ability to use SEO to grind, alter the content for each user, subscriptions to memberships as well as unlimited products and much more.


  • Robust and feature-rich
  • Strong SEO
  • 1-Click sales
  • A lot of users and a large communities
  • Highly customizable and scalable
  • Flexible to select the location you would like to host your software


  • Costly themes.
  • Easily Slowed Down
  • Requires Development Skills
  • There is virtually no support.
  • Needs plenty of space and memory for optimal performance.

Best Ecommerce Platform For Small Business

Smaller businesses aren’t required to use all the features that take funds from their banks. In addition to the expense the structure of the platform is vital whether it’s month to monthly or yearly, or other charges.

We tested the website and also examined the capacity of our site. This is a look at aspects that can help your website expand. As soon as sales start to increase it’s likely that you’ll need to expand your business in a seamless manner. This means integrating multi-channels and selling on other platforms, and even different countries. There may be applications specifically designed for your business , as you expand.

Recommended Platforms

  1. BigCommerce
  2. WooCo mmerce
  3. Wix

Best Ecommerce Platform For Startups & Beginners

The e-commerce industry is on the rise and people who are internet-savvy would like to be able to have an online store that can connect with their customers. The process of starting an e-commerce business requires interacting with each new trend that appears to be a fundamental need and high expectation from the e-commerce platforms.

Similar to small companies as well, startups need an infrastructure that will allow them to expand quickly and surpass the established players. As you could be making your debut as a major retailer the platform you choose to use must be able to manage the volume of customers you’re bringing into the market while allowing room for expansion.

The tests we conducted tested the functions that startups require. This includes SEO, a well-designed UX design marketing inputs, the capability to sell across multiple platforms such as mobile apps and social networks.

Examine the performance of each platform in relation to these parameters.

Ease of Use

Entrepreneurs who are new to ecommerce must be able launch and manage their store without needing to engage developers for every aspect. Therefore, we weighed more weight for the capability to set up and run your online store with no cost.

According to our analysis, BigCommerce and Shopify are on par with the ease of use score. You don’t need to be an expert in web development before you are able to utilize them, and they provide plenty of help available. 3dcart and Wix are close.

However, it isn’t the most suitable choice for e-commerce or WooCommerce is a no-go for startups and beginners, particularly for increasing SEO and reducing costs.

Recommended Platforms

  1. BigCommerce
  2. WooCommerce
  3. Shopify

Best Ecommerce Platform For SEO

SEO is essential. It will be difficult time operating an online shop when internet users cannot find your site using an internet search engine. There are many platforms that offer SEO tools to help you improve your website’s search engine ranking. However, there are some that are better than other.

In our tests, we determined on the testing of the top e-commerce platforms in SEO on the page loading time as well as desktop and mobile speeds, the speed of SEO as well as the average organic traffic of the most popular online stores that use every platform.

Platform SEO Performance

“SEO has gone out of fashion.” People who don’t understand how to perform SEO.

Let us let you know how tired of hearing it and how incorrect it is one and done?

Sorry to rant However, you should be aware of your SEO. Keyword stuffing and writing content to be read by spiders or robots is never a wise choice and, yes, it’s illegal and everyone who does such practices should be penalized.

Poor SEO is gone. It’s time to change that.

SEO that is good, on the other on the other hand is active and in good health. The most effective SEO practices can propel you into the top spot of Google’s highly sought-after results for search results and make your friends on Yahoo! and Bing as well. It will bring in more organic traffic, which will save you money on leads. SEO is an integral part of the design and performance of your website and there are a variety of ranking criteria you can consider for your online business.

Making it easier for robots and humans to navigate is an excellent start – and it is done by using the appropriate URL structure. Promotion of websites and honest white hat backlinking is as well. This is SEO that’s effective.

SEO Friendly URLs

URLs are vital. Do NOT skip over good URL structure.

It’s something you cannot overcome with the help of excellent content or backlinks. We hate to blame and point out negative examples, we’re asking you to take a step back.

Don’t ever let your URLs look like this: (via 1&1/ePages)

A great selection of teas, however, due to the slow loading time and the unreliable URL, we’re betting that their shop isn’t producing anything close to what they could.

They’re not doing a good job with their technical SEO.

Search engines prefer to keep things simple and simple for users. Large, massive URLs are not user-friendly. They’re not great for your business too. Short, relevant URLs are an essential rank factor. Good for usability.

WooCommerce is without doubt the most effective for SEO. Magento doesn’t do bad either. This is because you can modify everything and extend your capabilities.

Based on our data We’d suggest that you avoid Shopify If SEO is your primary concern. They still need many improvements. What’s the score? WooCommerce scored 5? They scored 2.5 with the average was 3.7. It’s not surprising that when an average score for organic traffic is 21,346, Shopify only passes half of that however Woo has a score of 70+.

Load Time

The time it takes to load is a fairly simple way to determine how fast your website loads. It’s the measurement of how long it takes for a web page (or page) on your website to load fully. Slow websites are an e-commerce nightmare as potential customers flee from slow websites and, as we said earlier, every second that you increase your site’s loading speed is directly translated into more sales.

In the world of e-commerce speed is the key to success. Every second it takes for your website to load costs you. A huge amount.

According to research conducted by Akamai The majority of customers want websites to load in three second or less. The median load time of the top 500 eCommerce sites of 10 seconds.

According to our statistics according to our data, the loading time of the average eCommerce site averages 3.2 seconds, however the platform you choose to use can make a an enormous difference. For instance, WooCommerce sites typically take 3.4 seconds, whereas 3dcart websites tend to be loaded in less than 3 seconds.

More to the story to it – an improvement of 1 second in load speed is equivalent to an increase of 7 percent on converts. Wouldn’t that be great?
If you’re using a self-hosted platform You could optimize it for speed, however, it takes the time as well as effort. The majority of self-hosted sites do not bother with speed; an average Magento site is up and running in just 5 seconds. Do not make any payment via credit card on the slow loading site.

Price could be the cause Speed optimization isn’t cheap and, it can take many hours.

A ready-to-use solution that provides an impressive loading speed is a hidden weapon to have in your arsenal of e-commerce. Don’t overlook the importance of this measure.
Speed is so crucial that we collected a variety of information (from 2000 domains on ecommerce websites) to assess how an online site is performing.

Google Page Speed

Google’s Page Speed Score is determined by a number of elements that assess your site’s performance and ease of use. All over the place you’ll find low mobile speed scores. The mean score is 51.5/100.
Developers and marketers are beginning to feel the impact of the slow mobile internet. Mobile users want pages on mobile devices to load more quickly than desktop. Companies such as Google are working on initiatives like “AMP” to help mobile pages load quicker.

Google Page Speed tests desktop speed and also. Take a look at the information below regarding the performance of the various platforms.

Recommended Platforms

  1. WooCommerce
  2. BigCommerce
  3. Magento

Best Ecommerce Platform For Dropshipping

When you dropship, you’re in charge of everything including product quality and returns. can be a problem. There are also technical hurdles that you have to get rid of to prevent your orders moving as quickly when they are placed in your ecommerce system, if you want to control the supply of this product.

We analyzed the results by looking at these aspects:

  • Ability to sync inventory with the supplier’s
  • Dropshipping plugins support a variety of dropshipping options.
  • Automating multiple SKUs or suppliers for the same product
  • Order tracking from both your and the customer’s
  • Dropshipping integration for free or paid

Recommended Platforms

  1. Shopify
  2. BigCommerce

Best Ecommerce Platform For Local Brick and Mortar

Local brick and mortar businesses require a simple store. For instance, if you’re an artisan bakery that wants to accept payments through your website, you do not require a platform with a lot of features. In this instance we didn’t consider multichannel or marketing automation because, we’ll be honest with you, the business doesn’t require it.

Don’t let developers who are greedy deceive users into paying this since it happens often. Therefore, we examined the possibility of creating websites and incorporate an online payment system easily. We do not offer advertisements nor shopping cart recuperation here.

Recommended Platforms

  1. Shopify
  2. Wix
  3. Weebly

Best Ecommerce Platform For Large Businesses

If you manage a massive online business, you may require complete control and autonomy. If so you’re considering purchasing a dedicated server VPS from a web hosting provider and setting up your online platform on there. In this way, SAAS like Shopify will not be enough for you.

But, if you’d like to start it up and not have to deal with web hosting’s technicalities, a platform such as BigCommerce might be the best option.

Because you are dealing with orders that range between hundreds and thousands of dollars per week and you’ll require an option that provides enough flexibility to connect to software and reduce mistakes, and seamlessly integrates your warehouse management system and other inventory management systems. We also looked at platforms that allow multiple currencies and storeoptions, and allow the integration of Google services and 3PLs.

Recommended Platforms

  1. BigCommerce
  2. X-Cart
  3. Magento

Design Considerations For Ecommerce Platforms

Your site should provide an enjoyable and seamless experience that draws customers to come to your website and make them want to stay and then convince them to purchase. The first thing that should be considered with the layout. A lot of online shops go overboard with complex designs that do little more than slow down loading time of customers and frustrates them. Each design you pick must be designed with the intention to entice prospective customers.

It’s the same for checkout, navigation and the.

These are the signs to be looking for:


To make the most of your experience results, you’ll have to modify the features on your ecommerce platform. Concerning that, Shopify checkout process is limited. The modifications that you can make to checkout pages are limited, except for if you subscribe to Shopify Plus. Yes, Shopify Plus has its benefits, but if do not need all of them, spending at least $2000 per month just for the purpose that the checkout pages are more user-friendly may be an absolute snooze.

If you’re thinking of WooCommerce you can modify almost everything thanks to child themes. This is a place where self-hosted websites excel.

One additional tip I’ll share this is Elementor. Its drag-and-drop building plugin is extremely effective when used in conjunction in conjunction with BigCommerce as well as the WooCommerce plugin. You can build sophisticated prices tables as well as price lists and product widgets, as well as customize the page for checkout, track orders and enhance the mobile version of the website without having to code. A further benefit is that it’s translated Your store will speak in Spanish to anyone in Mexico as well as French to a different person in France and take marketing to the next level.

Theme Selection

The theme you choose is the primary source to any tweaks you make. If you’re new to code or your platform doesn’t permit developers to re-code it is essential to select one that is compatible with the needs of your customers. When selecting the appropriate theme, make sure you choose the one that’s suitable for your industry and also the themes that other online stores are choosing.

Another factor is the price. Although you can download an abundance of gratis WordPress theme templates Shopify or BigCommerce are limited to the numbers of 9 and 7, respectively. You’ll need to pay for the other themes you might like. If you’re looking to pay more to get the top, you can contact an expert who can customize the theme you want or create one entirely from scratch.

Ecommerce Mobile Performance

What’s the deal with mobile? It’s more than just a passing trend Mobile technology is an online retailer’s desire. Mobile-friendly websites are essential for every e-retailer and have good reasons for it. –

  • 66 percent of the time that is spent online on ecommerce is performed on mobile devices
  • 82 percent of smartphone owners turn to their smartphones to assist them in making an important decision about a product

Customers are looking for a mobile-friendly website layout, and research has shown the fact that the growth of mobile-based commerce has been 30 more quickly than eCommerce so your website should be responsive in design.

For the best experience of mobile website design, ensure that your platform can be easily upgraded. Check out live websites to determine what is working as well and also what doesn’t.Test your website over and over across different devices, and remember to keep your mobile device high on visuals, and have the font size that is large enough to be usable by everyone – in addition to having an user-friendly and intuitive navigation.

Use a mobile-first strategy to your design and UX loading speed.

In this sense, WooCommerce, Shopify, and Weebly have the crown. All of them are at or over the median score of 94%..

Mobile User Experience

40% of all transactions during the 2018 Christmas season were done via smartphones. About half of shopping carts’ traffic comes via mobile devices. This compares to the 14% which was recorded in the year 2017. The growth of mobile e-commerce is rapidly that you have to think not just about responsive designs but also to provide providing the best experience possible. One method to accomplish this is by using the Google Mobile User Experience Score.

Google’s mobile User Experience score offers an amazing insight into how much your site can make the mobile users…or not. The score attempts to replicate the way a user interacts with the site.

According to an blog post on Moz Five key elements to be considered in order to enhance mobile user experience:

  • Viewport configuration
  • Font legibility
  • Utilization of plugins that are not compatible
  • Content that can be viewed
  • Links’ size and location

All platforms except Wix performed well in this case. This is the result of your efforts.

Read Sharon’s article to find out more about how to correct the most common mobile UX errors.

2021 Recommended Platforms

There’s not a perfect eCommerce platform however I’ve narrowed the top options.

Selecting the most effective e-commerce site builder relies on your requirements. We would suggest that you think about some of the top contenders. BigCommerce is by far the best overall platform to suit any type of business and works well in terms of SEO.

WooCommerce is now catching up to market leaders such as Shopify regarding features and applications. It is perfect for private or white label ecommerce websites. Excellent option for affiliate marketing. It is the best option for those who want to operate an affiliate marketing website.

Shopify is the most effective dropshipping platform and printing on demand.

Wix is suitable for small-scale stores. If I was running a local bakery which takes small customers online, then I’d pick Wix ahead of Squarespace as well as Weebly. Wix has progressed a lot within the past few years, and it’s a good value for small-scale businesses or solopreneurs.

If you’re thinking of Magento, X-Cart is worth a glance. It’s among the most popular e-commerce platforms for free for developers with dev resources. In addition, it has made significant investment in the expansion of the brand and product in recent times.

Most ecommerce platforms do a decent job. However, there are a few we’d suggest you think twice before you commit to, such as Magento, Open Cart, Jigoshop, ePages (1&1), WP Ecommerce, Core Commerce along with Big Cartel. There are better alternatives that are priced similarly. Yet, many users enjoy and use these platforms.

If you’re moving between platforms, you should check out the Shopping Cart Migration.

Do you know the most effective e-commerce platform is to you? Drop me a message below!


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