Take a look at the place you are at in your current e-commerce journey. Maybe you’ve recently set up an attractive shop to market your latest running shoes, or perhaps your dropshipping company is building an established customer base and you’re looking to recruit some employees to handle all the orders. Perhaps you’ve just completed your appearance with Shark Tank, or Oprah mentioned your product being an item that was among her “favorite things.”
Whatever your circumstance regardless of your situation, everyone gets to the moment where marketing via e-commerce becomes an important aspect: check out my previous blog post that contains the best tips for marketing from the top 50 online shops. What can you do to look at your current marketing strategies? Are you doing it right or do you have the potential to implement different marketing strategies to draw new customers?
Ecommerce marketing can be a difficult subject since it’s hard to locate all the strategies all in one place. We’ve done the hard work for youby guiding you along the road to success in marketing and providing a checklist that you can stick to your wall. Make sure you mark it off every ecommerce marketing technique. Continue reading to find out more.
Create a Content Marketing Strategy Before Starting
It is not a good idea to start without establishing an action plan. Similar to how a movie studio undergoes the preproduction phase and a business selling e-commerce products requires an effective strategy for marketing through content. Create a list of methods you’ll be reaching out to customers, whether that be blogs, videos or newsletters.
Make it a habit to monitor this method every week or once a month and evaluate how your content creation along with distribution processes are progressing.
A quick note: we’re testing an approach that is content-first using our new online store, dubbed matcha tea. We’ll be selling matcha tea there (doh! ) However, in the initial 3 months, we’ll need to establish a following and get some search visitors so that we will have customers we’ll be able to ship. So far so good. We’ll keep you updated.
Generate an Email Marketing Campaign That’s Automated
Email marketing is the foundation of successful ecommerce marketing strategies as it’s among the most effective ways to influence your customers to purchase more.
In addition, customers are known to read emails even if they are just ads. Utilize an email marketing strategy to stay in touch with your clients, provide them useful information, and promote your goods.
We’ve also developed a website for comparison named WebAppMeister which lets you find the most effective advertising software to meet your requirements.
With Social Media, Consider Diversifying Your Platforms
Social media can be a difficult selling point for companies that sell e-commerce because it’s hard to know the best platforms for specific markets. There’s a straightforward solution. Diversify your efforts, and then remove the platforms that do not work as well.
It’s the same as the stock market. It’s a way to spread the risk and discover what options make you the most profit. Make Facebook, Twitter, Pinterest and Google Plus pages. Distribute your content across these channels, and then use social media analytics tools to determine which platforms work best. Even if one is more effective than the other, spreading the social presence of your company will give every customer the opportunity to get connected to your business.
Who is to say? There may be only 100 users on Facebook However, one of them could be your most loyal customer. If you remove the Facebook presence, you could lose the individual.
Create an Personalization Strategy into Action
Personalization is the most effective new way to market since people don’t want to pay money on companies that don’t have a face. The concept is to identify your company with an individual, with just one or two individuals as your “face” of your business.
Send people their names on your email messages, and send out videos and photos of your employees, and explain how your products are created. Every single detail of personalization will make people feel special. get a glimpse inside the workings of your company.
CRMs such as HubSpot can be particularly effective in this way, as they help you keep track of and organize the details of your customers so that you can customize your interactions with them.
Make Your Own Original Content
Nothing can create a stronger connection with your clients like original content. Incorporating it into the strategies for marketing through content in the above paragraph, you’ll have the unique chance to pick between original or unoriginal content.
A lot of companies pull content from the internet for their e-commerce SEO strategies to make time available to complete other tasks. But, it isn’t as effective in the same way as original content. What would your clients think when they learned that the company’s own podcast was coming out each week?
Original content such as videos blogs, podcasts and eBooks can help you create your e-commerce website as a reference for those who are interested in finding out more about your business.
Make it a Strike by using Contextual Marketing
Contextual marketing comes in many different meanings What we are referring to is the use of your marketing in ways that are able to connect with your audience and putting your messages where they belong at the appropriate moment.
The best illustration of contextual marketing can be found in the well-known Oreos Super Bowl tweet, in which they played off their Super Bowl XLVII stadium lighting issue to demonstrate the world that “you can still dunk in the dark.” It was the perfect mix of humor and timeliness for an audience who loves snacks during games.
Opt for User Generated Content
User-generated content can be a great method of interacting with your clients, all without having to invest any money or effort into the campaign from your side. Doritos are known for having the Super Bowl commercial submission contest each year, which means that they don’t need to hire an entire production team to create videos.
This makes Doritos fans exuberant This is when Doritos is able to create an advertisement that airs. This is especially effective when you request individuals to submit images and videos and even blogs.
Implement a Loyalty Program
A well-designed loyalty program can bring customers back to your business and makes customers feel valued for their money spent for your business. It is your job to convince your loyal customers to invest an extra amount of money and receive rewards for it.
Automate Your Social Networks
It’s not necessary for all social media posts to be atomization, yet you’ll discover that preparing your social strategy can free up time to work on other aspects of your company.
If, for instance, you plan a month of Facebook posts, you will no need the thought process the remainder during the entire month. Moderating comments will still be required however, putting out your social media posts in one day means that you aren’t required to switch the gears each week or every each day to update posts on social networks.
Reach Out to Customers in Their Native Languages
It’s not uncommon for online retailers to sell products to consumers from all over the world. Even if you’re speaking English doesn’t mean you shouldn’t be able to sell an item to people who speak Portuguese.
Make contact with foreign customers by incorporating translation capabilities for your store. The majority of e-commerce platform, WordPress ecommerce themes along with WooCommerce templates offer translation settings to ensure that you do not exclude customers from other countries that do not speak your language.
A/B Test Your Checkout Process
SimCity’s creators SimCity are known for testing the checkout process on a regular basis, which results in better sales since they are aware of the kinds of buttons and phrases make people want to purchase.
A marketing strategy for e-commerce that doesn’t include A/B testing is like sailing blind Therefore, it’s crucial to conduct tests throughout the checkout process. This lets you know which customers leave their carts or are difficult to pay.
Optimize for the Mobile World
This is not related to the creation of the app, or mobile web site. Today, your customers want mobile-friendlyness. They don’t want to visit another mobile site to experience a mobile-friendly user interface.
Think about implementing a responsive design to ensure your online store adapts to devices such as smartphones and tablets.
Think About Mobile Advertising
Mobile advertising uses geolocation in conjunction with mobile-friendly ads to bring customers to your business even while they’re either on the subway or the waiting room at the doctor’s office.
1 Start Targeting Wearable Technology
The major tech companies have launched wearable tech, such as glasses and watches. How do you reach the customers with technology in their hands every day? The interfaces are different from your typical smartphone, which is why your business must be able to change.
Hire Someone to Create Long Form Content
Content that is long form can be a good way to stand out from the other blog posts there. Long form content consumes a lot of time, and you might need to employ someone, however, it goes in to (sometimes boring) subjects, which makes them interesting and valuable for those who are the most curious.
Use Social Ads for the Ideal Testing Atmosphere
Social ads are fascinating since you don’t need to invest a dime to try them. For instance, Facebook lets you send up as many posts as you’d like on your company page. When a post receives lots of comments and likes, you can tell that your customers are looking for.
When you have identified posts that are successful, you may spend some money and make the same posts for advertisements.
Make Yourself known by displaying your own Personal Style
Giving a face to your business is something, but the clients are looking for those who run the show. If you employ a handful of writers or content writers, it is difficult to keep a consistent voice.
Create a written guide for them to let them know that you’d like an accent that is enjoyable or professional.
Reveal the Identities of Your Authors
One option to avoid one way to avoid the “one voice” dilemma is to disclose the identities of your writers. The branding of your blog or video channel under one trademark is acceptable, however the visitors to your website want to know all the names and faces that make up your blog or channel.
This is how you can personalize your approach and lets you know who’s working behind the in the.
Create a Face (Possibly Fictitious) for Your Company
We discussed designing a persona for your business above the topic, but is it possible to use a fictional persona? A character like the Geico gecko is a great model since everyone associates the brand with the cute green creature.
Build authority by using online discussion Areas
Forums are the most popular method to create a community for your online store. this is due to the fact that people know the design.
Forums, message boards and chat rooms can help establish your online store into an authentic discussion platform with a unique type of user-generated content that can enhance your store.
Personalize All Experiences
Making a personal voice sounds straightforward initially however, what happens to the random emails you send out to customers? Every online retailer has a plethora of emails sent out to confirm receipts, confirmations or thank-you notes, among other things. Make use of customer names, include relevant links , and even request customers to respond to your emails to provide the most personalization.
Make Your Delivery Options Better Than the Rest
Zappos is known for its quick delivery times and occasionally speedy delivery for customers who are not regular customers. It makes customers feel special. Does your business stand out with regard to delivery? Look at how you can speed delivery process as a quick method of standing out from your competitors.
Focus on Local Branding and Marketing
Some ecommerce marketing strategies do not will require this, but when you’re connected with a brick-and-mortar store, you should focus upon local marketing and branding. Make contact with customers in the vicinity of your shop using geolocation tools as well as local search engine optimization.
Look for Alternative Automated Marketing Techniques
Do you send anniversary or birthday emails to customers? Are you sending automated messages when customers sign up to your email newsletters or purchase products from your site?
Save your time and give your customers an incentive to return by sending automated emails.
Make How-To Videos for Creating a Connection and Showing Products
YouTube is always a good method to interact with your customers. But how do you put a strong attention to how-to videos? If you’re selling things such as gardening tools, customers might not be aware of the best way to make use of the products they purchase. Videos will help them return to your shop and make sure that they feel confident purchasing from you.
Be Creative with Your Questions
This FAQ section is a place that is frequented by visitors to onlinestores.s However, does it reflect your company’s culture? Consider whether you’d like to showcase an amusing or professional cushoese, and let it shine in your FAQs.
27. Pack Photos Into All of Your Content
The likelihood of people clicking hyperlinks abrowsingwarticles increases es if they have pictures. Avoid stock images and think about taking professional photographs to keep your readers engaged with your content.
28. Make your company into own media outlet.tlet
The idea of creating an online magazine or TV channel may sound like a lowork. work However, numerous companies are making the plunge to offer their own original conon with numerous media platforms.
29. Always Stay Up to Date on Industry News
Industry news can provide great content ideas to pass on to your customers. Some of the content might appear a bit complicated to people who aren’t experts, so it’s up to you to dissect it into manageable pieces and make it easier to understand.
30. Welcome Controversial Topics to Generate Discussion
Are you selling gun-holsters for sale on your website for e-commerce? Are you constantly writing blog posts that promote the right of carrying guns? It’s too simplistic. Customers are intelligent and would like to hear the arguments of all sides. You should think about creating controversial content that gets people excited.
31. Forget About Catering to Search Engines
One of the most effective methods to boost the search engine rankings and increase shares on social media is to about ortance of keyword optimization. It’s not just that this can appear unna, but also it can also make you stand out with imaginative headlines and engaging content.
32. Use Pay Per Click Marketing Wisely
Pay-per-click marketing is very affordable the If used in a proper manner. Create a number of campaigns, and try them all until you discover the most effective choices.
33. In the Reddit Pool
Reddit is a massive forum where you can discuss everything from bicycles to romantic novels. Do you realize that the site has advertising opportunities? Look for subreddits that are geared to your specific industry and include this in your marketing your products ll Your Products to the market with hard. pushing too hard
Engage your customers with releva products. to your products But stay clear of endless upsells. VistaPrint is a great illunot to tion of what not do on an e-commerce website. They bombard customers with upsells. Many of which don’t have any connection with the cart.
35. Turn on the Image Boosters With Insta closed ram
Instagram is a is closed that is for people who enjoy photos. If you have the ability to take photos of your product, Instagram is perfect for posting product previews, photos action, products in action and content submitted by users.
36. Use Tools to Reduce Abandoned Carts
A/B testing and testing the user experience tools place you in people’s minds. Utilize a variety such tools in order to determine precisely why your customer is leaving the shop.
37. Launch Stores on Multiple Platforms (Ebay and Facebook)
You can offer your products through platforms such as eBay, Amazon, Etsy, and Facebook. Ehas the of these platforms has potential for new revenue streams, so you should give these platforms a shot to discover new customers.
38. Optimize Your Email Capture Modules
Does your pop-up email capture section turn customers off? Are you offering a deal or Use eBook to sign up? using A/B tests to improve your email capture software and attract more subscribers.
39. Go Crazy With the Email Newsletter
The newsletter for email is a text message that go month, every week or once a month but it’s not automated. This is an opportunity to publish unusual content as well as personal messages.
40. Remind People About Theiforgotten.ts
Wishlists can be forgotten They can help you see the things that consumers have considered buying. Think about sending messages to your customers to convince them to complete the buying process.
41. Test to Make Sure You Have the Fewest Amount of Steps for People to Get What They Want
The most effective way to accomplish this is to ask actual customers go through your checkout process and provide you with feedback on how speedy it went. Can you eliminate completely the checkout procedure? It is only through testing that you can determine the an Write
42. Push Your Customers to Make Product Reviews
Reviews on products provide the ultimate social credibility, persuading others to purchase products in response to user reviews. Have you ever you purchased something on the internet based on the reviews and ratings?
43. Focus on Free Marketing Options
Finding an article to be published in an important magazine raires as well of effort, at often the cost of. Why not look to blogs that A lowers in your area? Nearly every company can find a blog that is writing about their products.
Also, if you contact blogs with smaller audiences and submit your artcle, it usually takes a few seconds, and won’t be in the middle of a massive pile of submissions.
44. Talk to Your Visitors
Are you using a chat feature on your online store? Are you always responding to the comments posted on your social media pages? People business, solk with the people in your business So make sure you give them the attention they desire.
45. Allow Ratings in Discussion Areas
Forums and discussion forums are great however, what if we added an additional dimension to the forum community? Certain businesses permit ratings on the forums. You can earn badges if you post a certain amount of times.
46. Generate Reports to Anticipate Future Sales
Make use of your reports to contemplate what you co for e-commerce prove your marketing strategy reports, merce in the near future. With no reports it is impossible to determine the areas that are not performing well for your business.
47. Implement a Plan for Monthly Market Research
Are you planning to release an innovative product? Do you know what your customers’ reactions will be? Market research places the product in the hands of customers providing you with a sample of what they’ll think about the new product.
48. Donate Products for Others to Review
There is a greater chance of being featured in reviews or magazine stories when you provide an item for editors and writers to test out. This not only helps in their reviews and article, but it also serves as small tokens of appreciation for them to get your article published quicker.
49. Set a Plan for Onsite SEO
Though your content strategy must concentrate on helping customers and not on search engines but, your SEO for e-commerce requires keywords that help search engines find your site as one that offers certain items.
50. Find Something Awesome to Give Out
Are you able to generate interest in your business with an event like a raffle or a giveaway? Encourage customers to share your brand on social media to increase entries. This can also be used on forms to sign up for emails or to simply engage customers with fun contests.
Hope this guide can assist you on your e-commerce marketing journey. Please let me know in the comments if there are any additional suggestions or queries.