HubSpot CRM – Read before you start

by | Oct 29, 2019 | 0 comments

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HubSpot CRM All-in-One Marketing Platforms

 

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Whether you’re an SME or a large company, the bigger your company grows, the more difficult the data becomes. But with the help of CRM (Customer Relationship Management) software – also known as Customer Relationship Management – you can facilitate the organization, monitoring and development of your sales pipeline and optimize your business performance.

Indeed, CRM will be at the heart of all your marketing and sales activities. His selection is therefore of particular importance. HubSpot is an all-in-one marketing platform, of course. But it is also a CRM software. Thanks to an ergonomic, intuitive and integrated interface, the CRM tool is really efficient.

 

HubSpot is excellent for those wearing many hats or spinning a lot of plates!

HubSpot is an excellent platform for curating the best customer experience for marketing and sales teams. I really appreciate how much work the HubSpot team puts into living the Inbound Strategy they teach as well as how much time and dedication they have to teaching the rest of us how to improve.

 

Attract more traffic to your website

Create relevant content for your prospects and make sure they do not miss a single one of your news.

Create your website quickly and easily with thousands of customizable templates designed to convert your leads into repeat customers. No need to code! But for the more geek, you can still change the code.
With Hubspot’s keyword planning tool, produce content that targets the queries that your (future) customers are typing on search engines. Attract more visitors with a data-driven content strategy!
Hubspot accompanies you with its SEO optimization tool so that your blog articles are well referenced on search engines.
Post your content on social networks and reach the right person at the right time with automated programming.

Create landing pages that convert to generate qualified contacts. All formats are allowed: registration to a webinar, downloading an ebook, demo request, etc.

Save time creating your landing page by selecting your template directly in the HubSpot library or starting from a blank page.
Boost your conversion rate thanks to “Smart content” which will further personalize the user experience and your message according to the profile of the visitor.
Add a smart form that your prospects will love filling out with pre-populated fields with the information you’ve already collected.
Finally, check one last time your landing page responsive, publish it and promote it on the right channels. All you have to do is analyze the data and optimize your page to improve its performance continuously.

 

Transform your leads more easily into customers
Maintain a personalized 1: 1 relationship with your leads to boost your sales.Segment your leads into lists, then set up targeted and relevant e-mail campaigns to gradually bring them to maturity for purchase. Design your emails simply and automate their mailings.Maintain a personal relationship with your propsects by letting each lead go at its own pace. Every interaction with your content can be an opportunity to communicate with your leads.Connect HubSpot Marketing with HubSpot CRM (or Salesforce …) and automatically trace the contacts’ interaction history during their lifecycle. Then use this data to better segment your emails and improve their performance.Maintain a personalized 1: 1 relationship with your leads to boost your sales.Segment your leads into lists, then set up targeted and relevant e-mail campaigns to gradually bring them to maturity for purchase. Design your emails simply and automate their mailings.Maintain a personal relationship with your propsects by letting each lead go at its own pace. Every interaction with your content can be an opportunity to communicate with your leads.Connect HubSpot Marketing with HubSpot CRM (or Salesforce …) and automatically trace the contacts’ interaction history during their lifecycle. Then use this data to better segment your emails and improve their performance.
Retain your customers to maximize your revenue and secure your income

Make your customers your ambassadors and promoters of your brand, by pursuing a communication of quality bringing always more added value to your relation.

With the social media monitoring tool, you can track your customers’ business and interact with them in a timely manner. Stay tuned for customer feedback (positive and negative) to answer them. Thank you for appreciating comments and contact your unsatisfied customers directly to provide a solution and maintain a good relationship with them.
Enrich your customers’ experience by offering additional content to surpass their goals. Also practice upselling by suggesting complementary solutions to increase your income.
With marketing automation, easily maintain a 1: 1 relationship with your customers to build loyalty. You can simply inform them of your news and additional services to enrich their experience and develop your customer success strategy.

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